An Intelligently Connected Future With Qualcomm

Startups get the party. Startups get the party started. Startups get the party. Startups get the party started. You want tech and tacos, Tacos and tech you know we got tacos and tech is on smash border green guacamole keeper cappings counting beans contador cuentan frijoles Founders trying to raise some queso la vida San Diego school of rappy rapping fire tortillas round jalapenos in these modern times a crappy and coffee my coding yoga posse fold the body origami we be surfing coronado eating tacos el gordo, the taco standing puesto lucha libre and sombrero Got a shout out to cost angels by the ocean watch the sunset la Jolla shores Entrepreneurs trying to get funded When San Diego Startup Week is popping in the summer Oceanside, the Tijuana esti be full of hustlers from couch surfing to penthouses right on the beach Tech leaders believe stars are within reach we interview and founders who be shooting for the Moon SD TechOS with your host, Neil Bloom.

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Startups get the party. Startups get the party started.

Welcome to the Tacos and Tech Podcast. I'm your host, Neil Bloom, and I am thrilled to have you here on the Tacos and Tech Podcast. We interview builders of technologies, of companies, of communities, and we do it weekly, so thanks for tuning in. Every Tuesday, a new interview and on Fridays, we talk about what's new in the San Diego tech ecosystem from a news perspective. So make sure you join us there as well, too. We also have a tech newsletter that comes out every other week@freshbroodtech.com you can subscribe to listen to it without further ado. Enjoy this episode and welcome back to the Tacos and Tech Podcast. I am your host, Neal Bloom, and I'm joined by Don McGuire, Chief Marketing Officer of Qualcomm. Hey, Don. Welcome to the pod.

Hey, Neil. How you doing?

It's so good to have you here. Doing great.

How are you? I'm doing great. It's great to be here.

It's a rare rainy day in San Diego, but we get to tell some stories, get to know you. So appreciate you being here for that. I think most of our audience is going to know who Qualcomm is by name.

I hope so.

But we're going to talk a bit about what goes into the actual brand, which is your area of focus, and really the bigger vision of what Qualcomm is really embarking on, which is the diversification of the product lines. Most people know of it in the phones, but we're going to talk about all the other fun places that you guys are showing up. So you're ready to dive in around that?

I'm ready to dive in. Let's do it.

Awesome. Well, I think we want to dive in a bit about yourself around that. Are you. Do I have this right? Are you San Diego born and raised?

I am a San Diego native. As about as native as you can get. I wasn't born technically in San Diego county, but I was born in Southern California and I've lived in San Diego most of my life. So absolutely.

Yeah, that's still. That is still unicorn status for sure in that regard. Where in Southern California were you actually born?

I was actually born up in Orange County.

Oh, okay.

But, yeah, but like I said, I call San Diego my home and it's been my home for most of my life.

Awesome. Well, you got a pretty early start in the telecom world. I want to hear a little about that. What's the long path of telecom? What was it like in the early days? How did you pick that as a career path?

Was actually a little bit on accident and a little bit with some guidance from my father, believe it or not. You know, dads are always good for that kind of thing. But I graduated from college, I really didn't know what I wanted to do. You know, I grew up in Solana beach and kind of a product of Torrey Pines High School. Go Falcons. And so I went to college and, you know, like a lot of people that graduate from high school do. And I graduated and I really didn't know what I wanted to do. I was a business major and I emphasized in marketing and that was my emphasis. And I also had a minor in Italian and I had studied abroad for a semester. So I really enjoyed travel. Really didn't know what I wanted to do. So I decided to do what a lot of recent graduates do. And that is, well, let's not make a decision. Let's go backpack around Europe for eight months. So I delayed that ultimate career decision, went backpacking around Europe with a URL pass and a backpack and had a fantastic time and just great life experience. Slept on a lot of park benches and a lot of hostels and enjoyed myself. And then when I got back, got time to get serious and again, didn't really know what area I wanted to, you know, sort of try to utilize my marketing skills. And to be honest, there wasn't a lot of jobs that were available. Entry level jobs in quote, unquote marketing. So most of them required that you start in sales. So my dad actually just, you know, said, hey, there's this emerging area of cellular technology, and it's pretty interesting. It's high growth, a lot of interesting things going on. You might want to look into that. And I didn't really kind of know what he was talking about until I equated it to car phones, because at the time, that's really what it was. And I equated car phones with, like, going to Allen Ed's, like, stereo store and, like, getting a car phone. And I kind of said, hey, I have a college degree. I think I could probably get a better job than Allen eds. No offense to Allen eds, by the way, of course. But at the time, if you're looking for a great stereo or a car phone, it was a great place to find one. But then I got. I saw this magazine article of this dude named Craig McCaw, and he was sort of this young entrepreneurial guy that was kind of buying up licenses and kind of taking some. Some dollars from his dad's cable company that he was now kind of running and really investing in building out what was to become the first kind of cellular network to enable these car phones and these mobile devices to actually work and people to be able to communicate on them, whether they're, you know, in their car or walking on the beach or wherever. And it was a really cool article. He had, like, a snake around his neck, and he just looked like this super interesting, if not quirky kind of guy. And I read the article about him. I said, I want to work for that guy. And so I actually found a job posting for Macau Cellular, and it was up in Northern California, and it was a sales job. And I said, you know, this sounds super interesting. I think I'm going to go try this. And so I started off in sales, and they placed me in Monterey county, was my sales territory. So I got to sell to farmers in the Salinas Valley and, you know, the salad bowl of America. And I also got to sell to really rich people in Pebble Beach. So that was kind of like my territory. And I learned a lot. And at the time, a cellular phone was expensive. They ran about like 1,500 to $2,000. And the service was really. It was like $45 a month and 45 cents a minute. So it wasn't cheap back then. So it was real. It was a real business tool. It was a real productivity tool. And it was like real estate brokers and foremen out in the fields and field supervisors and people that had to be out in the field but needed to stay in contact with people that was sort of the target market and the target audience and they saw the real value in it at the time. So that's how I started, that's how I started in wireless and then kind of ping pong my way throughout my career up through the mobile operator side of the business and then I transitioned over to the device, you know, consumer electronics device side. Did a little stint at a startup and really started looking at the evolution of wireless and how content was going to actually be able to be delivered via wireless networks onto these little devices and explored that a little bit. And then I moved to the semiconductor side after doing about seven years of consulting. So I ended up at intel and was there for five and a half years. And then by the way, I was still in San Diego, I was commuting and then a job opening opened up at Qualcomm to run product and technology marketing and I said, wow, I can actually live and work in the same city. That would be fantastic. So I, I took the jump and came to Qualcomm and, and have been here for about five years and recently ascended the CMO role and you know, really excited to take the company and myself on this next journey. So that's kind of a little bit about me. Wow.

Incredible. Your dad must be proud to have sent you off on this path.

He takes all credit.

Good.

All credit.

Well, he was smart to see the growth there, that's for sure. And it certainly grew up with you at the middle of it. So great to have you now leading the mothership here in Qualcomm around that and take us through a little bit of the evolution of Qualcomm. Even while you've been at it, obviously 3G, 4G and 5G have come to market kind of in that time. What's it been like for Qualcomm coming up while you've been there?

Yeah, it's been, first of all, it's been super fun. This industry has never been boring, never been dull. And it's continued to grow and evolve through, you know, lots of different economic cycles, lots of different, you know, political administrations, lots of different changes in environments and it's continued to not, you know, bore. And so I'm really happy with my choice that I made. A lot of people choose jobs for job sake and then figure out they just don't like the industry or the area and then they make a change. I've been one of the lucky few, I think, that have really enjoyed the category or the industry that I chose. And I've been able to grow and find interesting ways to express myself through my career. For Qualcomm, you know, it's been five years, like I said, and we've been on this amazing journey, which really can be defined as a journey of diversification and explosive growth outside what historically we've been known for, which is enabling the Internet to be in your pocket, right? And the advent of the smartphone. And that's kind of how we historically had been known and what our Snapdragon mobile platform has been known for powering, obviously a large percentage if not all of the world's smartphones in some way, shape or form. And bringing the Internet to your pocket is kind of what's in our DNA. And we of course have a wireless DNA and a rich DNA engineering and research culture. And we just like inventing really cool technology that changes the world. So that's kind of where we've been. And then we started to, as I started at Qualcomm, I started to see these growth areas start to happen and we started to make inroads in these new product categories and industries with our technology. And as it turns out, the technology that we created and invented that goes into smartphones is now going everywhere else. And, you know, cars are becoming just smartphones on wheels, right? And in a lot of ways, and everything is becoming smart and intelligent and connected. And in order to do that, you take the technology that we, the tiny little Snapdragon that we created, that goes inside these devices that fit in your pocket and you can take that and you can bring that to so many different product categories, whether it's PCs, extended reality cars, wearables and smartwatches that sit on your wrist, or whether it's into the Internet of things and taking pieces of the technology and having it land in smart thermostats and smart doorbell and your peloton bicycle and all sorts of different things. And we are there, we are in all these different product categories and all these different devices. So our technology is really pervasive. You know, one might call it kind of omnipresent. And a lot of people don't know that. It's like chances are, within your household, if you're a progressive, you know, technology, progressive household where you've got some smart connected types of things in your home, chances are a lot of those things are powered by Qualcomm and by our technology and our products. And that's, I think, the untold story and that's really kind of the story of evolution and diversification that we're now telling going into the next decade is, hey, we've always been this leader in mobile, we've always been this innovator in mobile and we'll continue to do that and continue to bring these great and industry leading experiences to smartphones. But beyond that, we are helping the automotive industry transform itself and create that experience for drivers. Right. Whether it's more of an, of a digital cockpit infotainment experience or whether it's a connectivity experience or whether it's autonomy. Right. And assisted driver technologies. We're in all of that and we're helping the automotive community really transform themselves and become technology companies as they deliver smart experiences to their drivers through their vehicles. So it's a huge area of growth. We just announced obviously with BMW a couple of weeks ago that we're going to be powering their ADAS solutions for their vehicles, their next generation vehicles. We have an ongoing great relationship with General Motors. We had the CMO of Cadillac. A good friend of mine, Melissa Grady, just came on stage with us and talked about how, how Snapdragon digital chassis and all the different Snapdragon technologies is going into the new Cadillac Lyriq, which is Cadillac's, you know, first new ev. Really smart and connected vehicle. So lots of growth and a lot of different areas, a lot to talk about. But we're expanding in all these different, really interesting categories and industries. And that's the growth story of Qualcomm. And it makes me kind of excited but also proud that this company that started in San Diego with about 10 people right out of a grand experiment that was Linkabit by Irwin Jacobs, has become this Fortune 50 world changing technology innovator. And we're still here in San Diego harvesting talent and creating economic growth, both the region, but really powering economic growth for the world. And so it's really something to be proud of. And again, I still don't even think most San Diegans know that. Right? They either know the name because it's on the buildings or they know the name because it was formerly on a stadium that just got torn down a little while ago. And then of course now we've come back in a new, more modern way with the new stadium. We can talk about that in a few minutes. Super excited about that. But you know, I have been asked by Uber Driver when they say what do you do? And I said I work for Qualcomm. And they asked me if I saw Hot Dogs at the stadium. So, you know that that is something. And so I think there's still work to be done to get our story out there, both globally with various audiences, but also locally here at home. Because I think every San Diegan could be proud of the fact that this company started here, it's grown here, and it continues to. To lead the world and innovate and create technology that changes people's lives. Super exciting, super exciting, man.

A lot to unpack there. And you mentioned some of the industries you've landed in and changing the world, but let's not forget to talk about that. You've literally landed on another world, Mars as well.

Absolutely.

And we had some people from the Model AI team on recently who were back part of that, helping to grow the robotics side, which is super cool to see that industry growing as well. Another San Diego story that has kind of spun out as well, the robotics ecosystem from Qualcomm. I think there's a lot actually about the Sandigo story in general that we are a bit understated. We are kind of inside everything, but not the name brand. You know, we build first and then talk about it, as opposed to maybe some other cities which talk first, then build. We're going to get to the stadium in a second because I really want to talk about that. But take us to kind of what branding strategy is like, knowing that, you know, that you're in a lot of people's pockets, but if they still don't know, you know, who you are.

Yeah, it's a great question. So recently, obviously, Qualcomm is our corporate brand. It's the name of our company. Right. And there's a lot of heritage and history behind that. And that's an important name and brand for us to have resonate with certain audiences, our ecosystem partners, our customers, obviously government and regulators, to understand the work that we're doing and how important it is to both, you know, us from a national security and a technology innovation standpoint, but even globally and helping developing economies through our wireless reach and Qualcomm for good programs, et cetera, et cetera. So the Qualcomm brand is really important for us to continue to nurture and grow awareness and recognition with certain audiences. But more on the B2B and government and regulator side, not really with consumers. Where we are pushing more in towards a consumer brand association is with Snapdragon. Snapdragon is our power product brand. It shows up as these little chips or mobile platforms or platforms in general that go into all these different device Categories from cars to smartphones to PCs to extended reality devices to smartwatches, et cetera. And Snapdragon actually started out as more of a consumer facing brand and it was separate from Qualcomm at its onset. And we started to see affinity being built for it, especially in areas around the world where people care about the technology that's powering their device. Right. There's a lot of places in the world where it's not just about the brand on the device, but it's about what's making this device work, what's bringing this device to life, and what's making this camera inside this device take awesome pictures, or making the audio quality of this device so awesome. Right. They care about that. And I'd say in some regions of the world they care about more than others. Like for example, in Asia as well as in India and some parts of Europe. Consumers really care about that kind of stuff. They're interested in that. They unpack that a lot. So that gave us an opportunity to really build affinity for Snapdragon and awareness for Snapdragon because there was an attachment there and a natural place for people to engage with us. So we started building affinity for Snapdragon in markets like China and in India and across Europe. And it was almost organic in some ways. We had put a little bit of steam behind it. We'd done co marketing with partners, a lot of our customers, but we hadn't really kind of done our own marketing to build Snapdragon as a brand, as a D2C kind of brand. Well, we have done that. And about two years ago we started putting our own resources against building up Snapdragon with this audience as the platform, the technology platform that's bringing these amazing experiences to their device experience, whether it's a smartphone, whether it's an always connected PC, whether it's a brand new car, whatever that might be. And we started investing there and we started with China first and India where we already had built an affinity. And then now we're spreading that and taking that across the world, including bringing it to the US not to knock our own, you know, backyard here, but US consumers aren't as savvy or aren't as interested in understanding the technology that's powering their devices. Right. They kind of take their device purchase verbatim and whatever that logo that's slapped on that device is kind of the logo that gets all the credit and that's okay. But we think there's a little bit more to the story. And we think if people really understood and more and more people in the US are starting to understand that we will start glean that, that credit. But also it's not one of being of trying to steal the thunder away from our partners, our customers. It's really about adding to their value proposition. Right. They have a stronger value proposition because they use Snapdragon technology to help power their device experience. So it's a complimentary strategy and one of amplification, not of hey, I want to steal your Thunder, you know, Samsung or I want to steal your Thunder Audi. Right. It's, it's more about. No, no, I want to help you tell a better story about how technologically advanced your products are because you leverage our technology and you leverage our platforms. And so that's the story that we're telling. And we launched our first fan community for Snapdragon, for example, six months ago. Brand new experiment. We knew there was affinity out there. We heard the conversations on Reddit, we saw that people were engaging with us, but it was all sort of untethered and sort of just organic and wild. And so we ask our ask ourselves, could we harness this, this affinity and could we wrap a community around it and start building on that community? We launched in April of this year and really happy to say that we have 3.6 million Snapdragon insiders in our insider fan community engaging with us every day through social media, getting access to special information to, you know, once in a lifetime experiences, getting an insider's view of what goes on at Qualcomm, how we build our technology, and it's gone amazingly well. I could not have imagined that we'd be at 3.6 million insiders in just six months and continuing to grow. So there is affinity out there. And so Snapdragon is, we're building brand for a product brand that you cannot go into a store and take and buy it off the shelf. Right? So which is my biggest challenge on an ongoing basis, it's like you can't go in and buy a Snapdragon. You can go in and buy a smartphone, you can go in and buy a PC, you can go to a dealer lot and buy a car, but you can't buy a Snapdragon. But I think the ultimate accomplishment for me as a marketer and as a CMO would be to create that pull in the marketplace where someone goes into that dealership or goes into that electronic store or goes onto that, that online purchasing experience and says, I want to buy this product because it has Snapdragon inside of it, because it Leverages Snapdragon technology. And I know that Snapdragon technology is the best technology. So I know my product experience is going to be awesome. It's going to be kick ass, going to be state of the art, it's going to be industry leading. If that's, if we get there, and we're starting to get there in a lot of product categories, then we've won. And again, we haven't won at the expense of our partners, our customers. We win and they win. And so that's the beauty of what we're trying to do and the balance and the recipe that we have to get right in order to be successful. So that's what excites me every day about Snapdragon. And that's where we're pushing more into consumer which is why we're making some of the moves that we recently made with the brand, one of which we just announced on Monday morning. So if you want to talk about that, we can talk about that.

Let's do it. And then I believe I saw it through the Snapdragon insider Instagram account, so. So those following it, getting inside information, I don't think I got an NFT issued to me with that, but I know that's coming. But the big news obviously, Snapdragon Stadium making a big splash for Aztec Stadium west or I guess the SDSU area West Snackdragon Stadium. Congratulations. That is super cool to have that announced and here in San Diego.

Yeah, thank you. We could not be more delighted with our partnership with sdsu. Just sitting down with President De La Torre and the team, understanding where they want to go as a campus and as a university from a technology leadership, from a connectivity perspective. And then with the stadium specifically, how they want to be. They want Snapdragon Stadium to be the most technologically advanced stadium in the country. And we can help them do that. And we're super happy to help them do that. And so it just was really fitting when we sat down and talked to them about the opportunities with them. And it goes beyond the stadium, by the way. There's an innovation district that's gonna be buil. There's the new campus, there's retail, there's commercial. We're going to be with them along this journey for the entire journey. And again creating the opportunity for SDSU to take a big leap forward. Technologically bridging digital divide, creating more accessibility to technology and connectivity for their students and for the San Diego community in general. But for the stadium specifically, really creating that state of the art fan experience and Also for back of the house operations of the stadium to make sure it's running sustainably and efficiently by using the power of 5G technology and edge intelligence to make it a safer stadium. Right. To make it logistically run more efficiently, to make it better from a sustainability standpoint, waste management perspective, electricity, all those types of things, we can help them through our smart stadium designs and architectures that we build, et cetera, et cetera. So really, really excited about the overall opportunity. But I am so personally proud to have Snapdragon and the brand land on this state of the art facility that has gone up so fast, by the way, and really looking forward to it being, you know, Chr and or you know, have the inaugural event happen in the fall of 2022, which is just amazing to me that it's happening so fast. And really looking forward to having fun with Snapdragon Stadium and doing a lot of cool things around it. And we're, you know, we're now actively soliciting and taking nickname suggestions for the stadium as we get to operationalizing it. I've heard lots of interesting things so far. The Dragons Lair is one that I've heard. I think some pyrotechnics need to be involved in that. But, but you know, I think we're going to have a lot of fun with it and I'm really looking forward to bringing it to life over the next several months.

That is very cool. There's a group of us San Diego entrepreneurs, investors that invested collectively in the San Diego loyal soccer team with the same mentality that we can bring technology to the team itself. And that team I know is hoping or is in talks to land a stadium contract, one of them being Snapdragon Stadium. So pretty cool to have the tech community together building out this consumer experience for everyone and consumer branding on that as well too.

So yeah, and I think the audience is going to be great for us for Snapdragon because beyond SDSU football there's going to be like you mentioned, there's going to be a lot of other activities happening in the stadium from soccer to possibly lacrosse and rugby and concerts and all sorts of others. I mean they want to program the Stadium365. Right. And so that gives us huge audience reach, both not only just locally and regionally, but but globally as it relates to all these other sports that are high growth sports and that have these younger kind of more progressive audiences attached to them. I'm also looking forward to that as well.

Yeah, absolutely. A lot to look forward to. And it's coming soon, like you said this next fall already, which is crazy. They just put that up so fast. Something about kind of the brand that you talked about, but really Qualcomm in general. You just mentioned how Cristiano CEO really brought out a 10 year plan. Take us through a little bit about that. What does Qualcomm look like one to two years from now and all the way out to look in 10 years, do you think?

Sure. You know, the best way to sum up the story that we kind of revealed to the public for the first time, which was at our Investor Day in New York City a couple weeks ago, is around, hey, you've known us for mobile and we're going to continue to lead in mobile and create amazing technology that leads the mobile industry and continue to innovate there. But what we're really interested in and what's really exciting as far as growth vectors for the company company is around this idea that we call the connected Intelligent Edge. And that idea really stems from the fact that over the next two to four to six years, there's going to be billions, if not a trillion devices that are going to be connected. They're going to be connected at the edge and they're going to be connected to the cloud and they're also going to be smart and there's going to be built in intelligence. And so what started out as possibly something that might connect to your WI fi and your home is becoming much smarter, much more intelligent. It's actually producing data and it's actually being connected all the way through, all the way up to the cloud and then coming back to make it a better product, to make it smarter, to get, make it more useful to whoever the user is. And that's where we have a huge growth opportunity. So this idea of the connected Intelligent Edge is where we see expansive growth across some of the categories I mentioned earlier. Automotive Edge, Networking, IoT, both consumer and industrial, helping to drive Industry 4.0 with robotics, smart factories, smart cities, and then, you know, working with brands like peloton and iRobot and all these innovative brands that are doing stuff that's amazing with regards to consumer products, but making them smarter and more connected. And these companies have visions beyond their stationary products. They have, they have, they have visions to connect their communities and to have their communities to be able to access their content and their brands from wherever they are and whenever they choose. And that's a great connected intelligent Edge store. So we're really excited about the partner ecosystem, we're excited about the industry expansion. So our new kind of vision going forward for the company is really enabling a world where everyone and everything is intelligently connected. And that's sort of our broad new mission and vision for Qualcomm over the next decade. And we're already seeing, it's already happening now in a lot of ways, but we're just going to continue to see IT growth, the growth of the IT happen throughout various industries and product categories over the next eight to ten years. And as 5G continues to advance and brings that state of the art, lightning fast connectivity, low latency and reliability to new product categories outside of the phone, we're going to see that opportunity grow even further.

Incredible. And some huge tailwinds behind it in terms of the investment and infrastructure around that. Right. In terms of connectivity and in terms of connected electric vehicle infrastructure and grids that on top of the, you know, just everyone wanting to be connected because of their cell phones always in their hand anyway, there's a lot to be excited about. And it's all being built here in San Diego. We love that.

Yeah, that's right. I mean, and you know, the last 18 to 20 months has really shone a light right on the power and the necessity of connectivity. I think the technology adoption curve with consumers and some businesses over the last 18 to 20 months has accelerated what usually takes eight years to accomplish. Because of things like lockdowns and because of the environment that the pandemic forced us all into. Everybody sought to upgrade and update. Everybody had this massive need to connect and to stay connected. And connectivity became as pervasive and as important as electricity, as water and as food to most people. And so we saw this massive demand creation for new devices and updating of devices and making my home smarter and making it enterprise grade and increasing my connectivity speed throughputs and making sure I can connect with family and friends and my work and my school and I can learn remotely and I can remain productive. All that stuff came to a massive head and it drove this, this acceleration of adoption faster than we've seen in decades. And that's exciting. I mean, obviously it stressed the system a little bit and it's caused some supply chain issues that everybody has been, you know, has, has experienced in some way, shape or form. And we're, you know, we're a part of that. I think we've manage, managed it probably better than maybe some others. But it's still a problem that we're all facing and we're going to have to get through that. But man, the opportunity that's created for the future is just tremendous.

Absolutely. You cannot put the genie back in the bottle on the way we connect now. Even, you know, doing a podcast virtually is even a given now, whereas it would have been time in studio before. But the things you can't. You can't virtualize is. Is needing a good taco. Luckily, we got one at every corner. Do you have a favorite spot?

I. I do, I do. And I like to consider myself sort of a taco evangelist as I travel around the world, because Mexican food is one of my favorite types of food growing up in San Diego, probably no surprise, but I do have my favorites and. But it's a kind of a tie because they're my favorites for different reasons.

But I go for every time of the day.

That's right. So Roberto's is by far my favorite for roll tacos with guacamole and for carne asada burrito. And El Pueb is my favorite for hard shell chicken tacos. Their shells are super crispy and not really got greasy and so hard shell tacos, definitely. El Pueb. I love the fact that it's connected to a gas station in Cardiff and it also stays open super late. So there's been lots of late night heights at El Pueb that I can think back fondly as well as Roberto's, by the way. And Roberto's on PCH in Solana beach is definitely my go to. All the way back to my junior high school days. So those would be my two favorites.

Not the Roberto's in Del Mar and Carmel Valley, but the Solana beach one. Okay.

Roberto's in Solana Beach.

Good. Luckily there's a Roberto's everywhere you want it.

That's right.

I love it. Awesome. Well, El Pleb is actually not in the tacos and tech taco database, so it will be now.

Really cool. Oh, it's gotta be.

It will be now for sure. So thank you for those additions. But you know, Don, it was awesome to have you on the podcast, especially have a fellow taco evangelist on as well too. But we're just thrilled for Snapdragon Stadium and for Qualcomm to be in every device that we can think of and to be doing it here homegrown in San Diego is pretty awesome. So congrats to that and thank you again for being on the pod.

Yeah, man, thank you so much for having me. It's been a pleasure. Really fun to talk to you. Love to come back and talk tacos at any anytime.

You're always welcome for sure. Thanks, Don.

All right, Thanks a lot, Neil. Have a good one. Happy Holidays.

Thanks for tuning in to the Tacos and Tech podcast. You can find all of our episodes on freshbrewedtech.com as well as on Twitter at Tacos and Tech Pod. Also follow Fresh Brewed Tech on all of our social platforms and make sure to share and give a review on.

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