EP393: Walmart Marketplace Growth: What 50 Percent Expansion Means for Your Brand

This is the High Voltage Business Builders Podcast, daily intelligence for serious e-commerce portfolio builders across Amazon, TikTok Shop, Shopify, Walmart, and every channel that moves the needle. Neil Twa and his Voltage team, all day, every day since 2012. Let's get into it.

Walmart just crossed 50% growth. I'll close with the Voltage 3. Today's challenge: open business reports and write units per day for the last 14 days on every SKU this Walmart marketplace growth tops 50% as stores. Mark any SKU whose velocity cannot cover inbound lead time without a markdown or a stockout, and write the next purchase order only for SKUs you marked restock and keep the wait and kill rows off that PO. But before I unlock today's Voltage 3 insights, I need to shift your focus to where the real opportunity is hiding right now. I was reading a MarketBeat article that broke down how Walmart's marketplace growth has recently exceeded 50%. That surge is putting serious pressure on Amazon and other platforms. Most operators still think they can ignore Walmart. That is a mistake. Walmart is on a mission to catch up. They are investing heavily in faster delivery and expanding their marketplace. This is not just about convenience; it is about capturing the significant portion of consumers who are actively seeking alternatives to Amazon. For operators, this means you need to explore Walmart as a viable sales channel. It is not just about the current market; it is about positioning yourself for future growth. Many are dismissing Walmart, thinking it is only a minor player. Wrong! If you are not looking into Walmart, You are ignoring a massive channel. I have seen brands in my portfolio use this growth, but the real win is in the positioning. Adapt now, or you will miss the window Walmart is opening for savvy operators. Walmart is growing fast. Most sellers are treating it like a side channel. That is the wrong move. I have brands in my portfolio that were stuck on Amazon, hovering in the low 6 figures. We shifted strategy. We did not just list products; we used Cayman data to map the demand signals Walmart was rewarding. We applied the 5x5 framework to test SKUs aggressively. Not just on Amazon; on Walmart. One brand broke through. Not because they got lucky; because they understood the algorithm and moved with intent. This is what building to exit looks like. You do not just scale; you build an asset that Wall Street can acquire. If you are hesitating, stop. Go listen to episode 11 to unpack how we structure these multi-platform plays. The window is open, but only for operators who move with discipline.

If you want the CEO Operator Blueprint, join Neil Twa, CEO of Voltage, on the next live workshop. He goes over the 5 steps to building generational wealth through almost automated income with FBA. Save your seat at voltage dm dot com slash AI workshop. And now back to the podcast.

All right, here is the voltage three. Number one, open business reports and write units per day for the last fourteen days on every SKU. This Walmart marketplace growth tops fifty percent as stores decision touches. Check every one of those SKUs has a units per day number. No blank rows. Number two. Mark any SKU whose velocity cannot cover inbound lead time without a markdown or a stockout. Check. Each marked SKU says restock, wait, or kill. No maybes. Number 3: Write the next purchase order only for SKUs you marked restock, and keep the wait and kill rows off that PO. Check. The PO draft matches the restock list, and the paused SKUs are not on it. Complete all 3 before the next daily episode. If any of this hit close to home, it is time to get involved in the Voltage community. This is where we move from seller to operator. It is an operator-led approach backed by 13 years of real-world execution. The VBB membership is $297 a month. It is invite only. Inside, you get the almost automated income with FBA methodology, plus over $1,000 in proprietary AI tools like Greenlight and Cayman Data AI. 320 operators are already in the room, building brands designed to exit. This is the Voltage 3. Do not leave money on the table. Visit voltage dm.com to learn more. We will see you back here tomorrow. Until then, stay high voltage.