Artificial Intelligence is Here to Stay | Rajeev Kapur

Rajeev Kapur, CEO of 1105 Media and author of AI Made Simple, argues that companies failing to adopt AI in the next 12-18 months will be replaced. He traces early signals like ChatGPT's rapid adoption and Tesla's Full Self-Driving, then walks through practical first steps: copywriting, social media, job posts, brainstorming.
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You know, it, it is probably the greatest impact invention in the history of the world. Companies that, and people that don't use AI in the future, let's say the next 12 to 18 months, you will be replaced by people who do. At some point, OpenAI goes public and I think they're the next trillion-dollar company. In fact, they may become the world's biggest company, number one. Number two is, like, ultimately at the end of the day, AI and using tools like ChatGPT are going to do the one thing money can't do, which is buy time. Yeah. So, the 4 key takeaways, Nick, are going to be—
Rajeev Kapoor, welcome back to the Book Thinkers Life-Changing Podcast. We are so excited to talk to you about your newest book, AI Made Simple. Now, before we get into the concepts from your book, I would love to back up and ask, How a first-generation Indian American in SoCal ended up living in Sioux, Iowa.
Well, that's a long story. We're going to be here for half an hour, but look, so it's actually a pretty good lesson, I think. And I talk a little bit about it in the first book. You know, when I graduated from, when I did my undergrad, I was looking for internships and I got an internship working for a company. Had an office in Paris and had an office in Sydney. And I went there, did a pretty good job. Then they asked me to go to Sydney, Australia and help set up a little bit of an office there. And I was 21, 22 years old, whatever, however old I was. Came back, did that whole thing. I was gone for 3 months in Paris, gone for a couple months in Sydney, came back to LA, you know, I was born and raised in LA and the company was struggling a little bit in terms of what they did on the technology side. Because what they did the computer vendors were starting to integrate their technology directly in, so they didn't need them anymore, right? And so my mentor there said, hey, there's this company in Sioux, in North Sioux City, South Dakota called Gateway 2000. Now you guys are too young to know what the hell Gateway 2000 is or was, but it was a computer company that competed with Dell in a big way. And so the fact that they kicked Dell's ass for quite a long time, Dell eventually went out But ultimately the company was based in New Source, North Sioux City, South Dakota. There was no place to live in North Sioux City, South Dakota. So you had to live on the Iowa side of the border and it was like a 10-minute drive across. And so, you know, my advice to young people all the time is, you know, go to the job, you know, go to the job and pay your dues. And that's what I did. I went to the job, I paid my dues for 2 years, got recruited to Dell. And then 6 months into my job at Dell, I met, you know, met Michael and I became one of his first executive assistants and the rest is history. And I think, Part of the reason why I'm now the CEO of my third company is because I actually took that step to go to the job and take that risk and go out and pay my dues.
I'll let you go in a minute, Nick. But thank you for like phrasing that, paraphrasing it and everything, because I think that story was super important because I wanted to kind of give our listeners a glimpse of how you first got into technology, which I think is so cool. And Nick, if you could, you can ask your question that you had.
Yeah. Well, I was going to say for any Book Thinkers podcast followers that are dedicated and listening for a while, you know that Rajeev's been on the show before. And I know in your first book, Rajeev, that you talked a little bit about how AI was going to come in and disrupt business and that from a leadership perspective, we need to start to pay attention to these types of things. And it's a little, using one of your words, prophetic because here we are 2 years later and ChatGPT and Bard and everything else has taken over the world. And now every single business owner on the planet is scrambling to understand how they can implement this technology into their businesses, which is, of course, why you've written this book. So do you want to talk a little bit about some of the early clues that you saw maybe and what's led up to today?
Yeah. You know, so in the first book, in Chase Greatness, I talk about— I coined this phrase enlightened leadership, right? And it's about enlightened leadership for the next generation of disruption. And if you think back, the seeds were always there, maybe not ChatGPT seeds, but all the other seeds were there, right? Machine learning seeds were there. I had done a lot of work with machine learning, you know, all the predictive analytics pieces were there. The growth in data was there, you know, the need to have better processes internally was there. IoT, right? Internet of Things, you know, the connecting of Your Google Nest devices to your iPhone or your Ring doorbell to your iPhone, that is AI, right? That's there. Netflix, Spotify, Amazon, all using AI. Hey, Nick. Hey, Luke. You like this book, we recommend this book. You watch this show, we recommend this show. That's all using AI. Spotify saying, hey, Rajeev, you like U2, so we've made a custom playlist just for you around U2. That's all AI. So I have a, we have a Tesla and we have the full self-driving feature on the Tesla. And that thing always, and if I'm driving it by myself, it's always trying to put me in the carpool lane, but I can't go in the carpool lane because I'm one person. So I break it, I break the full self-driving option. And it said, wait a minute, why'd you stop it? And I said, dude, you're trying to put me in the carpool lane and I'm one person, right? So I'm trying to give it real-time feedback. So all the breadcrumbs have been there for years, right? Predictive analytics, predictive technologies. You know, it's been there, that's been around in demand forecasting and planning for some time, right? And so you just needed to find a natural evolution. I had no idea ChatGPT was there when I wrote the book, but I did know that AI was gonna have a big impact. Robotics, right? You see all the crazy Boston Dynamics things of humanoid robotics doing backflips, right? I mean, you need AI to do that stuff, right? So it's always been around us. It's just never really been widely available to the masses. And then ChatGPT came out and next thing you know, Within a 24-hour period, it became the most widely used product in the history, in history. And some people say, oh no, what about Threads? Look, Threads is fine, but no one uses it anymore. So I still give the crown to ChatGPT.
Now I'm curious, you mentioned your Tesla. So Elon Musk, he's been quoted a couple times that I've seen about like kind of the dangers of AI and a lot of people are scared by it. I think he said something like, and I'm gonna butcher this a little bit, but there's some chance above zero that AI will kill us all. So what do you say to people that are really worried about this technology taking over our world and taking our jobs and everything else?
Well, I mean, on the killing front, as long as you're nice to ChatGPT and you're saying please and thank you, it's gonna remember you and it'll be nice to you when they— when the Terminator robots come for you. I think you'll be all right. But look, I mean—
The same to your book. Thank you. Appreciate you.
So, you know, um, look, Elon Musk is a really smart dude, right? I mean, he got— I mean, richest man in the world. And he's right. I mean, unchecked, unfiltered, I mean, sure, it could do a lot of bad things. There's bad AI. There's going to be bad AI out there. Absolutely. But you're going to need some smart people going to have to invent good AI and good AI tools to backcheck and check the bad AI. That's just going to happen over time, right? You're going to see development of AI and cyber, AI and social governance practices. You're going to see just AI tools. Remember, this tool's only 10 months old. Right? So imagine what the tool's gonna look like in 2, 3, 4, 5, 6 years, right? So there's gonna be challenges. But when Elon Musk says, oh, we have to slow down development, he's not doing that because he's altruistic and he's here to think about all of our lives. He's doing it because he's behind the 8 ball and he wants to catch up. Because I don't know if you guys know or not, but when OpenAI, the parent company of ChatGPT, first formed, it was a nonprofit. And the biggest backer was Elon Musk, right? And so when it went from being a nonprofit to a for-profit business, Elon Musk left because he didn't want it to be a for-profit business essentially. And I'm paraphrasing, right? I'm sure kind of all crazy stuff happened in Silicon Valley around the whole thing, but then Microsoft stepped in. And so now Microsoft owns 49% of OpenAI, right? And so look, all these billionaires, all these people, They have all this money. They want to do all these things. They're not going to let AI destroy the world because they earned all this money. They want to spend the money. So, yeah, is there a chance? Sure. But there's also a chance that war— there's also a chance that we have a couple of wars going on right now. They could spiral out of control and someone could launch a nuke. Right. I think there's probably more of a chance of that happening than AI taking over the world and destroying us. So yeah, there's always a chance for everything.
Well, I know Luke and I, we both read Elon Musk's new biography by Walter Isaacson, and he talks a lot about some of the things you've mentioned, including that the early days of OpenAI, as well as the data that Tesla is collecting from people like you in real time and leveraging artificial intelligence to make better decisions. I'm sure the days where that car gets you from A to B without any intervention, it's not too far off. So I wanna highlight something from this book that I thought was really interesting. The introduction was written by ChatGPT, which I have not seen before. So tell me why you decided to leverage this tool to actually write the introduction for your book.
Well, you know, a couple of things. Number one is, so the whole book, the book is, people think, oh, it's a book written by ChatGPT. I think somebody made a comment on the original post, whatever, on Book Thinkers. It's not. Yeah. I mean, I figured who better to introduce a book on AI Made Simple than the tool itself. So I used the tool, it gave me a pretty good answer. I said, okay, let's run with it. And then it's fine, it works. So essentially it's, you know, it's ChatGPT introducing me, right? Introducing the book. And I thought that was pretty cool. And, you know, throughout the book I used examples of ChatGPT and you can show people if you But it's pretty spelled out, the parts that are written by ChatGPT. And the parts that are written by ChatGPT are me putting in prompts saying, hey, just, you know, give me a recipe for XYZ or whatever it might be, right? So, and that's spelled out properly. It's all annotated properly and it's all— yeah, exactly right. It shows exactly when that part is. But so that's, but that's why I did it. I just felt, I also got, I also thought it was kind of funny. You know, and I did too. I thought it was kind of unique and different and, you know, and it also kind of sent a message as well, right? So, you know, so anyways, that's why I did it. But then the foreword was written by my old boss from Dell. So he, I know he's not AI, even though he used to act like he was an AI robot, but he's not AI.
How does, how does your old boss from Dell, how does he view AI? Like, what's his opinions about it? Is he excited to embrace it or is he a little cautious?
Yeah, 100%. I mean, change the world, you know, that guy went off, he went out and ran some major, he was CEO of Lenovo, CEO of Bell Helicopters, CEO of the largest employer in Arizona, Avnet, the distribution company. So he gets it, he understands, like, ultimately at the end of the day, AI and using tools like ChatGPT are gonna do the one thing money can't do, which is buy time. A normal task that would've taken 6 hours can now take 6 minutes. You know, something that would've taken 6 minutes now takes 6 seconds, right? So it's buying time. It's designed to make you more efficient, right? You know, it's kind of like you, if you think about it, right? It's, you know, it is probably the greatest impact invention in the history of the world. You know, there's an art, I think there's a quote from Sundar Pichai and I think it's in the book. I can't remember now. It's been a while now, but it's where he talks about this is gonna be more important than electricity and fire. And I don't think he's wrong.
What are some of the ways you think that that value will represent itself in a mainstream way over the next couple of years?
Well, just take a look at our podcast, right? I don't know if you saw or not, but Spotify is gonna be releasing podcasts in multiple languages. So you'll be able to take this podcast with our words replicating my voice, your voices, and release it in Spanish, French, German, Hindi, whatever language, Mandarin, you know, and all of a sudden Book Thinkers reach goes from your reach you have today, which is, you know, primarily a US audience. to global, right? That's just one simple example, right? Of potential reach and change and how, I mean, what would I ask you, Nick? I mean, you're the founder and CEO of this business. If all of a sudden you can take your podcast and put them into 10 different languages and send them all over the world, how would that impact your business?
Yeah, it would be tremendous. I think today something like 80% of our listeners are from the United States and the United States is a very limited example of what this, you know, of what the potential that we have to reach is. So I think that's amazing. I saw a tool the other day that's sort of in beta stages where you could take a video speaking to the camera like this and it will translate the video and then use some type of AI to mimic your mouth speaking that language. So I could be speaking on video in other languages as well, which would be spectacular and instantly it 10x's your reach, I would imagine.
Yeah. I mean, so I think I saw the same thing. It's from a company called HeyGen, H-E-Y-G-E-N, right? And they can do that today. I mean, they're actively pushing that technology right now. You're gonna get sued. But that's pretty cool, right? But the bad news, right, Nick, is that someone can take your voice and your image, replicate it in 3 seconds, and record a video of you saying the N-word and blah, blah, blah, and whatever, and post that on YouTube. Nothing you can do to stop it.
Yeah, that's scary too. And I know there's a lot of conversations about deepfakes, like, you know, podcaster number one on the planet, Joe Rogan, he said companies are making 6 figures faking videos of him promoting their products and then running ads against it.
Yeah, they are.
In your opinion, is there anything that we can do to mitigate that risk of people copying us as humans and putting us out there as AI? Because like, Nick, he has quite a bit of leverage, I'd say, at this point, especially on social media. And theoretically, somebody could start another account, they could mimic his voice and try to grow a business based off of his likeness. So what is your thoughts around that?
Look, I mean, you're gonna just do everything you can to protect yourself legally with all your content, your trademarks, your copyrights. Just make sure you dot all your i's and cross your t's there. Make sure you own your domain names. You know, obviously, you know, you know, lukegifford.com, if you don't, you know, whatever, right? Or, you know, and so it could be Nick, it could be Chandler, it could be whomever, right? Just try to own your domain name, try to own your social media handles, you know, maybe put a stake in the ground, right? You know, and so just set up Google alerts for your name, right?
Yeah, that's a good actionable tip. I haven't done that yet.
You know, set up a Google alert for your name. Oh, what's this? And then Nick is talking in, you know, and Nick is at a pro-MAGA rally or whatever. What, what, what's going on? You know, you know, so it's, you know, so you want to just make sure you find ways. I mean, right now those are really the best things you could do. You just got to, you're going to be a little bit on the defensive. But look, I think number one, here's the thing. At some point OpenAI goes public and I think they're the next trillion-dollar company. In fact, they may become the world's biggest company. Number one. Number 2 is there's gonna be the companies that figure out the right level of data, AI data security, how to deal with deepfakes, real, unreal, real, real live, like, you know, fact-checking all the, like, like every, every video goes on YouTube should run through some sort of AI deepfake detection at some point in the future. Right? And Google's got technology. I'm sure they could figure out how to do it. Right? And so whether it's on Twitter, X, or Facebook or Instagram, whatever, right? There's gonna, you know, the next person who develops some sort of deepfake detection clarity deleter product, I think that's gonna be a, that's probably gonna be the next trillion-dollar company as well. So I think that's a huge market, huge opportunity.
Well, maybe for your Book Thinkers review that's coming out tomorrow, if I have time later, I can see if I could run it through HeyGen and do it in multiple languages or something. That would be fun. I know that you do quite a bit of speaking on this topic. So we've covered some of the potential consequences of AI and how it might negatively impact business. But like you just highlighted, there's a lot of opportunity. And I know that as a member of YPO and some of the speaking that you're doing today, you're helping business owners become more aware of how they can leverage this technology in a positive way. So what are some of the things that you're speaking about today? I mean, are you open to getting hired by somebody in the audience who wants to learn more about integrating AI?
Yeah, absolutely. That's a great question. Thank you. So yeah, I do a lot of talks to YPO companies, not necessarily YPO companies, YPO companies, Vistage companies, EO companies, whatever chief, you know, companies by chief. It doesn't have to be, you don't have to be part of an organization to hire me. But I've done since the middle of September through the end of the year, I would've booked 18 companies. I would've done 5 YPO chapters. And for those of you who don't know, YPO is a global organization. of Young Presidents. I'm not young anymore, but I joined it when I was younger. And so, but, you know, it's, I would've talked to 5 chapters and, you know, 3 smaller groups as well. So, you know, I am starting to charge. I mean, originally I was kind of doing them for free, but now just because it takes up a lot of time, I'm starting to charge for it a little bit. And I've got 2 big keynotes coming up. I actually have one keynote on Thursday and I have one on November 14th in Orlando. So I'm excited about that one in front of 1,400 people. All a bunch of computer nerds like myself. But yeah, I mean, if somebody's interested and they want somebody for as a keynote speaker to come and talk about AI or do an audience Q&A or do a fireside chat or come speak to their company, whether it's virtually or in person, happy to do it. And they can just send an email to requestrajeev@gmail.com. So that's R-A-J-E-E-V. I'm sure you guys can put that in the show notes, but requestrajeev@gmail.com and Happy to do what I can to help.
I will make mention to everybody in the Book Thinkers audience that as a business, we are going to sit down with Rajeev sometime soon and do a deep dive. I think it's a 2-hour session, Rajeev, on how we could start to leverage AI because here's the thing, and I'll be a little vulnerable. I don't want to get left behind. I know it's a competitive advantage for us to be leveraging these tools and I know today we're not. So it's leveraging somebody like you to get more out of our existing business and grow faster, but also just stay competitive. That's kind of what I'm worried about right now.
So yeah, so the 4 key takeaways, Nick, are gonna be be curious, not judgmental. So for you Ted Lasso fans, that's the main quote from Ted Lasso, right?
Such a great show.
At the dart scene, right? When he's throwing the darts. And so, but that's correct here. Be curious. Don't be judgmental on the tools and use the tools. You wanna F around and find out. This is the best time to F around and find out with these tools, number 1. Number 2 is don't worry about the word artificial. Focus on the word augmenting, enhancing, enhancing intelligence, augmenting intelligence. The way the calculator augmented and enhanced our math skills, think of the way— think of these tools now enhancing our overall skills across all aspects of our life. Third thing to remember is if you're the CEO and owner of a company, most companies fail not because they do the wrong thing, They fail because they did the right thing for too long. And so, and that leads me to my 4th point, which is kinda to your piece, which is companies that, and people that don't use AI in the future, let's say in the next 12 to 18 months, you will be replaced by people who do. Period. There's no ifs, ands, or buts about it. I, I, I can't guarantee that AI is not gonna take over the world, but I can guarantee that if you don't figure out, you guys at BookThinkers or any other company listening or anybody listening, if you don't figure out how to start using AI in your business, by the way, you don't have to be experts overnight. I just want you to do small things. Maybe it's writing your Instagram post. Maybe it's writing a press release. Maybe it's, you know, writing a little job post in, in ChatGPT. Maybe it's writing a tweet, have ChatGPT write you a tweet. Maybe it's coming up with a list of keywords for your website. Whatever it might be, something small. Just start small. Start using the tool. And it doesn't have to just be for business. You know, maybe you wanna learn how to play a, play the piano or play the keyboard. Ask ChatGPT to give you a plan. Right? Maybe you wanna figure out how to, maybe you wanna go on a vacation or a trip and you wanna do a 7-day family vacation to the Galápagos and have ChatGPT give you the plan and the itinerary. Right? So that's kind of where we are. And I think if you start using it, you'll be fine.
What are some of the practical ways companies can start integrating AI into their businesses today?
Look, I think it depends company to company, right? I think you've got situations where you have people who are just maybe wanting to write simple marketing copy, newsletters, some sales material, emails. Fine. Write a job description for a job post, right? Create social media posts for me. I mean, it's simple stuff, right? Before you get into the advanced world of, hey, I need you to brainstorm with me and help me come up with a new game-changing product, right? So I think there's a whole slew of things you can do, but just start small and use it for simple stuff, you know? Play around with it. Just start playing around with the tool. Just start playing.
Well, it's great that you're making this approachable for people. I think it's important, like you said, you just be curious. It's enhancing what you do. There is a little bit of a risk, which you said, I think it's kind of the mic drop moment today, which is that AI is not gonna come in and completely replace everything, but it will replace your job if you don't pay attention to it. It will replace some of the tasks that you're doing. So get curious, like play around with these things. That's sort of the take home today.
Yep. 100%.
What is, so for our listeners that are like, okay, yeah, this all sounds well and good. AI's here, everyone's talking about it. I get it. But it's just a fad. What do you say to those people that have that attitude towards AI? Because I have a lot of friends. I mean, I really like AI and I think it's an amazing technology and I'm talking about it all the time. I know very little about it. I'm learning more and I get that pushback a lot like, oh, just a fad. It's not really anything. It's just the internet. So what do you say to those people that are taking that approach to AI?
What do you think people used to say when Amazon first launched? Who's gonna buy a book online? You know, oh, Dell Computer, who's gonna mail order a computer for themselves? I mean, those people can very well look at this as a fad, but they're the ones who are gonna be calling you in a year saying, what do I do? I just lost my job. So was the iPhone when it first launched, what can you do with this thing? There were no apps for it. Very few. Well, now look at it, right? I mean, I can run my entire company on this thing. I do. I do. In fact, I have done everything. I've done everything on this phone except run my board meetings on it. Everything else I've done on it. So, you know, we know, you know, if Henry Ford asked his customers what they wanted when he invented the car, they would've told him they wanted faster horses, right?
So, you know, I love that. I love that answer. And that's often what I'm saying to my friends too. But I don't have the authority that you have to talk about it. But now I do.
You got social media, right? Oh, privacy, you know. Oh, what is this Facebook thing? Well, even though we had MySpace before, right? Oh, Facebook. Okay. Oh, what? Snapchat, Twitter. I mean, Snapchat, Twitter. Oh, why does Snapchat exist? Oh, because it Private messages and they disappear, blah, blah, blah. Everybody thought that social media was gonna be somewhat of a fad, right? Oh, it's privacy. I don't wanna show my information. People are gonna know everything about me. Yeah. Older generations think that way, but the younger generations coming up didn't think that way, right? The younger generations that drove the adoption of social media, social media was a bottoms-up phenomenon. AI implementation is gonna be a top-down phenomenon. It's gonna have to come from the CEO level.
Yeah. I think you make a great point there with the younger generation. It's interesting because My kids, I have a 7-year-old, 5-year-old, and 2-year-old. And my son, he knows ChatGPT already because I use it quite often and he'll come up with some fun story and he's like, hey dad, can you put it into ChatGPT and make it like more into a book or something like that? And it's always a lot of fun. So I think he just embraces it and it's gonna be very normal for him. So I'm curious, you know, you have 2 sons, right?
2 boys. Yeah.
2 boys. What are you teaching them and what are you telling, how are you talking about AI with them? Are you trying to encourage them to get jobs in the technology world or what is your, your conversations with them?
Yeah, look, my older son's gonna be going into investment banking, so he's kind of already set. My younger son is doing business technology and innovation as a major, right? And so, but they know how to use ChatGPT and they've been using some of the tools already. As I remember the day that ChatGPT launched, I called my youngest son who was in Miami at the time. Well, he still is in Miami. He's going to University of Miami. I said, have you heard of this? He goes, oh yeah, Dad, everybody's using it. And that was like 3 hours after the tool was announced. And then I called my older son. I go, using it? Oh yeah, Dad, I'm in the library. Everybody's using it, right? So it already gone spread like virus, like a virus all around, you know, the universities, right? We were like wildfire. So, you know, it's, it's definitely a pretty, pretty awesome development. So the younger generation is embracing it. Look, if you think of it this way, right? You know, if, if you're an influencer and you can put out 4 posts a day using ChatGPT and Canva and these plugins that go along with it. You can put out 12 posts a day.
Yeah, it's very true. I was curious what your take is on this. This is out of left field, but I was listening to a conversation this morning where a guest on a podcast was talking about how I think it was the 1850s, whale oil got replaced by petroleum. And it was the number one sort of like most sacred resource on the planet. And overnight the whaling industry got shut down and it was no longer relevant. And then you think about resources like, you know, horses in New York City. You mentioned Henry Ford. In the early 1900s, everybody had a horse. And now there are probably zero horses in New York City. And then you think about cobalt. Unfortunately, you know, that's being mined in a terrible way, I think, all over the planet right now. But that wasn't even a, a resource 20 years ago that we even thought about, but it's in all of our phones and stuff now. So what resources do you think will become obsolete? Have you thought anything about that? Like what resources will become obsolete over the next 10, 20, 30 years?
You know, I have, and I don't know if it's necessarily resources as opposed to potentially industries, right? So, you know, I think about the legal profession, I think you're probably gonna enter a time when you may not need as many paralegals anymore because ChatGPT and AI legal tools become your paralegal, right? So I don't think you're ever gonna see a world where it's 100% gone, you know, but if you have, if you're a large law firm and you have 50 paralegals, you might only need 5, you know. You know, if you look at the strike that just happened in Hollywood, you know, it was all over a lot. The big issue was AI. You know, now they're fine for the next 3 years. The actor strike is still going on. Why is the actor strike going on? Because of image, right? They don't, you know, because they can scan all 3 of our faces and put us in any movie, never pay us a dime, right? So I think you're gonna see over time, Whole industries get impacted and changed. Yeah, I think so too. I mean, that's what I think. I think if AI were to really work and be a home run, I think you're gonna see massive change to the healthcare industry. You know, creativity's gonna explode. Fighting climate change with AI is gonna be important, you know. I, you know, I'll be, and I think, and I'm one of those people who think that Google really effed up, really effed up. And I don't know if you guys know or not, but Google wrote the paper that ChatGPT is based on. So back in 2017, they wrote the first LLM paper, which basically detailed how to train the chat, what eventually become, what has eventually become the ChatGPT and Bard algorithms. Right? And so Google wrote the paper, but they didn't do anything with it, but they had DeepMind and, you know, and all these businesses, you know, within Google, but they just never productized it. And OpenAI, once it figured out, you know, once it took the paper, it had, it was basically the holy grail of this whole thing. They figured it out. And, you know, the way it works, the way it's trained is, you know, you got all those books on your guys' bookshelf. Imagine if you have 100 people walking up to those bookshelves, each person taking an individual book and start reading it. Well, as you're reading your book, you're learning what the other 99 people are reading at the same time. And that's how it got trained. And that's basically what Google had developed, but they didn't monetize it. So now they're playing catch up. And I think there's something to first mover advantage. And, you know, I think they're gonna, I think, I don't think they'll go away, but I think there's gonna be some challenging times.
Yeah, I think so too. Our video editor at BookThinkers, Blake, he's always using ChatGPT and Bard and kind of looking for captions on social media, video ideas when we go out and film with authors. And he's a bigger fan of Bard, I think, than ChatGPT. But you're right. I think that there is an advantage. I think the first mover's advantage is real. Okay. Final question for me. For somebody that's listened to today's conversation, they're like, okay, this guy's a thought leader. Clearly AI is important, but I don't need to read the book. Why do you think people need to read this book, AI Made Simple? What's the primary value that somebody's gonna get from choosing to read it?
You know, I wrote this book so my mom could understand it and this technology is so crazy advanced. It is so scary to so many people. My goal was to boil this down and just make it really, really simple. And when I published the book, it was already a little obsolete because the way that technology is moving so fast that we're gonna start working on a second edition here. Probably gonna start working on a second edition probably in January or February. But man, if you just want something small, easy to read, just that's nonthreatening, that tells both sides of the story because I talk about the challenges as well. I don't sugarcoat the challenges in the book. This is it. Just something simple. And that's the reason why it's called AI Made Simple. And it's really a beginner's guide. I mean, I couldn't call the book AI for Dummies for obvious reasons. So hence the title. And if you just want something simple to embrace and just start the process, It's an easy read and there's plenty of examples in there for you to try.
Yeah. Well, I think that's so wise and I'm so glad that you took the time to put this book out there because, you know, even like the people that I know, even of my generation, my younger generation, like even these people are kind of scared of this technology. So I think it's gonna be really cool to start gifting this book out and showing people just the power of AI and what's available to them. So I definitely appreciate your time in writing this book. My final question, as long as Nick, you don't have anything else, you said that was your final question, I think, but I couldn't, okay. All right. I was like, did I make that up? All right. So my final question that I like to ask all our guests is this. You pass away and all the courses, materials, books, coaching, whatever you, all the services that you have disappear, but you can leave the world with a single piece of advice. What would that be?
You guys got to warn me about this stuff ahead of time to give me like a really good You know, logical answer. I'll tell you this, like, I think the meaning of life is to do everything you can to honor other people's dreams. And I think if you do that and you can leave a legacy that way, I think that then you've done a good job.
That gave me goosebumps. I love that. All right.
Well, Rajeev, I think the other piece of advice is that the Celtics suck. Go Lakers.
Yeah, well, good thing Luke's not in Boston. He doesn't care. You know what, I'll tell you what, I've just started wearing a pair of Jayson Tatums when I play basketball on Thursdays and Mondays, and they work well. I'm just saying they work well.
Well, you haven't put on the new LeBron special AI Nike shoes yet.
So yeah, that's probably why I'm not dunking.
I love it. Well, Rajeev, this conversation has been so much fun. I've loved getting to know you a little bit more. I was super excited to talk to you about all this cool stuff, AI, is an incredible technology that we all should embrace. And your book is a great place to start with that. So for our listeners, where can they find out more about you and where can they find your book?
Well, I mean, I mean, the book's available all over Amazon, right? And so I think that's probably the best place, whether it's the Kindle version or the paperback version, it's there. The book continues to do well. I checked the other day, it's still number 1 in computer literacy. So it's been a bestseller for the last 2 months. It was a bestseller for the month it was on preorder and it's still bestseller. So that's exciting now for a month later. So that's the best, that's a great place to go get it. Someone wants to connect with me, obviously on LinkedIn. Unfortunately, Rajiv Kapoor is like, you know, Steve Smith in India. So you gotta make sure you find the right Rajiv Kapoor. So you wanna find Rajiv Kapoor and with the pretty one, the pretty guy that looks like me, that's me. And and CEO of 1105 Media. And, you know, you'll see it. And then Instagram, you know, I'm not much of a Facebook guy anymore and I'm not much of a Twitter guy anymore either. So, but I do do a little bit more on Instagram and my Instagram handle is @therajivkapor. So yeah, I mean, people can find me. I'm around.
Perfect. Well, thank you so much.
Yep, you bet, guys. Appreciate it.
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