Borrowing credibility, with @EvanCarmichael

Well, something that you told me in episode number 1 of this podcast was use my name. If you want to go after somebody, see if they follow me. And if they do, or we've interacted in some way, shape, or form, I've created content for them, whatever the case is, use my name. Maybe it moves the needle 1%. And I call that borrowing credibility. I borrow Evan Carmichael's credibility all the time. And thankfully, you're so fruitful with it, you're willing to give it away. But that's moved the needle more times than you would think. And so you'll have to take your 1% credit on a couple dozen of those as well. All right.

That's something that I I think a lot of people don't think about. I mean, I say it to give people permission because my name means nothing to most people, but to some people might be the difference maker. And especially when you're starting a new show, some people care just about how big your audience is and what the numbers are. But on a new show, like, you don't have anything yet. And some people just care about who else has been on the show. Because like, if I've been on your show, then that's basically the due diligence or the research for other— some other people to say yes. Okay, if I've said yes, then I'll do it. Like, some people will just do that because— and now you're—