Building Brands with Soul by Foo Siew Ting is a transformative guide for future marketing leaders

In the world of AI marketing, your business needs soul. One of the reasons that Book Thinkers was able to scale from a small little startup to doing over $1 million in revenue is because I've always tried to think of the business as its own separate entity. It has its own needs, and everybody in the organization treats it that way. The author of this book, Building Brands with Soul, author Sue Ting Fu, she has a beautiful way of describing this. She says, In a corporate sense, it captures the essence of all that is intangible within the business sphere. It is akin to the spirit of an entity representing the deeper, often unquantifiable elements of the brand. And when you are a corporate leader, you need to build and foster that unique soul, that feeling that people have when they interact with your brand. And again, in this world of AI where everything looks perfect and is perfect, that human-centric element, the imperfect nature of human beings, That's what's going to help businesses grow and be even more soul-filled as they do it. And if you want to inject more soul into your brand, whether you're a big business like the ones that Su Ting worked for or a small business like Book Thinkers, this is a great roadmap for making it happen. Comment down below and share some of your thoughts on businesses, brands, soul, and AI.