Culture informs EVERYTHING!

Through what we observe, how people present their identity projects in their daily lives, we get a sense of what's expected for people like us. I write about this in the book. In the example, the Oscars last year, Will Smith smacks Chris Rock. We saw that, all were aghast. Why? Because that was an exogenous shock to the system that we as a society had never seen before. We're about to watch America decide what's acceptable behavior for people like us. So the media started to repeat the slap as we know it to be. And then we jumped into the discourse through Twitter and Instagram and Facebook. What doing is we're entering the discourse with our point of view based on our cultural frames. We were deciding what is acceptable for people like us. That's the legitimation process. It happens through this kind of discourse. And this is sort of the crux of the book, that everything we do is informed by culture. What we wear, what we drive, what kind of devices you use, all these things are byproducts of our cultural subscription. So we're making decisions not because