A salesperson asks how generalists can compete when they're not experts in anything. The answer: focus on what feels easy to you but hard for others. One example is untangling a messy, multi-agenda proposal in twelve minutes using humor and confidence to win over the client.
For someone who is a generalist that is like, man, I have this skill and that skill and I'm kind of good at this, I'm kind of good at that, but I'm not great at anything. What is your advice to those people?
You will always have the greatest impact on your customers and clients, and you always make the most money on things that come easily to you but are difficult for others. Now, the fact that they come easily to you, here's the soundtrack in your head typically. Now, I will sometimes have some fun with my clients. So they come with a really thorny, really complicated complicated sales situation. There's a proposal, there's a committee, there's like 3 different buying agendas, there's all this kind of stuff. I unpack this for them in about 12 minutes. I'm having fantastic fun. I'm cracking jokes. I'm just like I am now with you guys.
And they're like, oh my God, I would have never thought of that. That is so brilliant.
That is so incredible. And I'm sitting here in my head because I've learned to turn this voice down to like a 1 on the volume meter. I was like, this is so goddamn