Episode 100 this week! Evan Carmichael dissects our business and provide some great recommendations!

What's the biggest thing that you sell?

Video production services. So we'll help somebody turn their book into 50 to 100 pieces of short-form content for Reels, TikTok Shorts, that type of thing. Got it. And the main customers are authors or publishing houses or what? Authors with a complementary product or service that's higher ticket, like coaching, consulting, speaking, business, whatever.

Got it. And so, I mean, I've been on this, my 2022, 2023 big tip for people doing podcasts is use it as biz dev because a lot of times people quit on their show because they're not making money. Imagine Nick solo again, doing everything himself, trying to do book reviews, trying to post and like, ah, I gotta make a podcast and it's not working and no views. And so people quit. But if you can, if it's making money for you, you're much more likely to stay on it. So think of it not just in terms of authors to bring on or customers to bring on, but, but potential biz dev guests. So hitting authors is one at a time and hopefully they refer business and everything to you, but also referral partners like book agents, like anybody else who's involved in the marketing of a