Have you been noticing some of the change in language with younger generations?

Norms that will control their language to be like the negative peril words. So the younger generations, what's really cool is they're more in tune, so much more in tune with language and the use of pronouns and inclusion practices, like using language that's more inclusive, because being excluded is one of the most painful processes in the human brain. This generation being more inclusive, not using a singular word like guys, and understanding that people have different pronouns and being aware. And so I absolutely love the fact that this is a generation that is openly advocating at all times. And everything has a cause. We just bought stuff because it cost less. My kids buy things because it— they give back. You know, I buy TOMS Shoes because they give shoes away. I buy Charity Water because they give water away. I buy this because they're sustainable or they're eco-conscious. Or more importantly, seeing companies take stands where they're like, we're not gonna sell a certain product because of some of the child labor practices or things like— you're seeing these kids go, well, then that's a company I wanna buy from. That's a company that has a conscience.