Michelle Jacobik picks "don't take anything personally" from The Four Agreements as the most crucial lesson for entrepreneurs. She explains that founders face constant criticism and misunderstanding, so they need to stop internalizing others' opinions and stay true to themselves instead.
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So Michelle, I know another one of your favorite books is The Four Agreements by Don Miguel Ruiz. Could you share some of your favorite takeaways from that book with everybody? I love that book. That book centered me in huge ways. And I think for me, my favorite, the favorite of The Four Agreements is don't take anything personally. Because as entrepreneurs, we are going to have people that are not going to agree with us. We're going to have family and friends that aren't supportive. We're going to have people that just don't understand how we think and what we're doing and are going to try to divert or repoint us in another direction. We have to have thick skin and we have to know that we can't take everything personally. I think it's also, it gives rise to really leaning into your uniqueness and this sense of just be you. If you are aligned with not taking things personally, you're not so concerned with how you show up in the world looking like other people want you to look. You're showing up authentically in your business and in your life, truly just being you and not worrying about the repercussions.