Nick HutchisonFounder and CEO, BookThinkers

Here’s my SECRET for interviewing business celebrities 🤫

21 Aug 2023 · 1 min

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In this short monologue, the speaker shares a key insight from interviewing high‑profile business figures such as Grant Cardone, Patrick Bet‑David, and Alex Hormozi. Using the analogy of a “hot girl at the bar,” he explains that as a celebrity’s fame grows, ordinary fans become increasingly afraid of rejection and stop reaching out, which paradoxically makes the celebrity less accessible. He backs this claim with personal data from his own platform, Book Thinkers: when the account had 20,000 followers, he received about 100 direct messages per day; after growing to 140,000 followers, the daily DMs dropped to only a few. The core takeaway is that the most famous individuals are actually the hardest to contact, and targeting less‑famous but still influential figures can increase the likelihood of a response.

Chapters

One of my favorite lessons from interviewing business celebrities like Grant Cardone, Patrick Bet-David, Alex Hormozi is that they are far more accessible than you think they are. Here's why. Imagine the hot girl at the bar. Everybody wants to talk to her, but they think they're going to get rejected, so they don't even try. At the end of the night, she's feeling insecure because literally nobody talked to her. The same thing happens with business celebrities. Their followers go up, their fame goes up, and therefore the average person doesn't reach out because of a fear of rejection. They don't think that their messages are going to be seen or responded to. So they don't even try. So that's the sweet spot. The more famous somebody is, the less people are actually reaching out to them. When Book Thinkers had 20,000 followers, I used to get 100 DMs a day. Now, 140,000 followers, only a couple DMs per day. People tell me they don't think their messages are going to be seen. That's the secret.