How can you build a strong culture within your business?🤔 #whoismaxlewis

Building a culture in your business, was that something that you worked on right from the start? Was it something you thought about? Like, what drove you to understand that whole world of building a good culture in your business? Because it seems like you were able to do that really, really well.

So I was only able to do it really well after I met Keith Cunningham, which is the real— so if you've ever read that book Rich Dad Poor Dad, so Keith Cunningham is the rich dad. The point is, I didn't think about culture at all for maybe the first 12 or 13 years of my business, there was a culture, right? There's a culture in every business, but I didn't think about making people happy. And after I met Keith, he shined the light on that, so to speak. I started to experiment with making people happy, asking people what they want. And if you've read my book, so it's clothing and the vending machines and all these little things. And it became like, once you see it works, like one thing works, you're like, okay, I want to do another one. Okay, I want to do another one. I want to do another one, another one. And you kind of get addicted to making your staff super happy, right? It becomes addicting because you're like, man,