Nick HutchisonFounder and CEO, BookThinkers

How to start a personal brand with Lisa Guillot

5 May 2023 · 1 min

Watch on YouTube

1:01

In this monologue, Lisa Guillot outlines a concise framework for building a personal brand that centers on a few (three to four) core visionary values. She emphasizes that effective branding blends mindset work, professional presentation, and spiritual/energetic alignment, while deliberately avoiding everyday or family‑related content that doesn’t ignite her passion. Guillot stresses the need to narrow one’s field of vision so that an audience can clearly perceive and resonate with the creator’s energy. She reframes personal branding not as visual design but as an exchange of energy—when a viewer feels that energy, a memorable connection is formed, both online and in physical spaces. The advice culminates in a call to focus on these essential elements rather than diluting the brand with peripheral topics.

Chapters

stick to just 3 or 4 just key visionary values and what I share online, right? It's mindset work, it's personal and professional branding, it's spiritual and energetic work. I'm not showing anything I cook or eat. I don't want to talk about that. That doesn't light me up. I don't share a whole ton about my family. That's my private life, so I don't do it. We go super big with a vision, but then you need to narrow down your field of vision so people can see you and connect to your energy. Because here's the biggest point about personal branding: it's not visuals. Or design, personal and professional branding is really about the exchange of energy. It's my energy connecting with you, and if you resonate with that energy, then boom, right? We have a connection, we've made an impact, and it's become memorable. And so even you can see it and feel it when you walk into a room, right? You can feel people's energy, you can see them online, and that's what's attracting you. So if you just want to focus on one thing, start to focus on the