Nick HutchisonFounder and CEO, BookThinkers

Hustle vs. Purpose, with @Thekristenboss

27 Feb 2023 · 1 min

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In this interview segment, Nick Hutchison and the co‑host discuss the difference between "hustle"—pursuing success for external validation—and "purpose," which stems from an internal sense of worth and significance. They argue that true purpose is grounded in knowing one’s own value, allowing entrepreneurs to operate from a stable foundation rather than chasing recognition. When business outcomes like launches or revenue targets fall short, those operating from hustle may internalize failure and become self‑deprecating, potentially quitting. In contrast, those anchored in purpose recognize that the shortfall reflects a communication or market timing issue, not a lack of personal worth, and remain resilient. The conversation emphasizes the importance of defining and internalizing personal worth to sustain business effort and confidence.

Chapters

Hustle is when we are striving for success. Purpose is when we are striving from a place of worth and significance. So what your book helps the reader to do is define that place of worth and significance so that you're not working for hustle, but you're working from a stable foundation.
And yeah, I would just say, you know, part of the reason why it's so important to be working from a place of worth instead of working for your worth. And that's kind of what I say that hustle is, it's when you're working for your worth, for recognition, for the world to view you in a certain way. And what happens is, this is when I see people, when you aren't working from a place of already knowing your worth, everything feels very fragile in your business. So if you don't have a launch or you don't hit your revenue goal, you tend to think something must be wrong with me, or some people must not see something in me. And then we get into that self-deprecating place. And that is when people are like, I quit, I don't want to do this. Instead of like, hold on, I know what I'm bringing to the table here. I know my worth, I know my value. I just haven't communicated it in a way that resonates with my audience yet, or they haven't bought yet. And it's fine. I'm still here. I'm still in it.