Is motivation an unreliable emotion?🤔

You say that motivation is crap. So, what do you mean by that when you say that?

Yeah. Because it's an unreliable emotion. Think about how often you're actually motivated or feeling good to do the necessary work in your business. It is, it's only there. I'm like, it is the most fair-weather emotion, but we put so much value on it. We think it is the primary real estate emotion. Like, oh, you got to motivate yourself. And just think about like motivational speakers. And I can't tell you how many people are like, well, if I was just more motivated. I'm like, you don't need motivation. What you need is an internal mission of why this work matters, even on your most garbage day, when you don't feel like it. And what happens is people, they put such prime real estate on motivation, thinking, that's what I need in order to show up for my business and show up and do the things. So, what they end up doing is they go on a quest for motivation. They get lost in the podcast, lost in the books, lost in the vision boards and the meditation. And all they're doing is they're in a massive pursuit for motivation while taking zero action on where they want to be in their life and in their business.