A salesman recalls selling Kit Kat bars door-to-door as a teenager in the 1980s, working six days a week for four years at $2 per bar. When customers objected on health grounds, he added chamomile tea and coloring books to his pitch, learning to pivot and handle rejection. Those early lessons in persistence and resourcefulness shaped his later success.
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I know you were really young, but door-to-door selling candy bars, what experience did you learn during that period of your life that's kind of transferred to where you are today?
The truth is, it's one of the, I think, the greatest lessons I had. We'd get out of school, this dude would pull up with his cargo van, we'd all have these boxes to dump into there, you know, no seat belts or anything. And this was back in, you know, the '80s where we were selling Kit Kat bars for like $6 back then. So you can imagine with inflation, that's like a $20. We would go door-to-door and I would do that 6 days a week. And I did it for about 4 years and you'd get like $2 on every candy bar. You know, I remember I kept getting shot down. Like, oh, we don't eat— became this like go-to excuse. Oh, we don't eat candy, we're trying to be healthy. Okay, okay, okay. So then I went back to the guy and told him, I said, is there something else that we can sell? So then we started selling chamomile tea. So then I learned how to overcome objections and have another product to be able to sell and offer to them. My sales started to skyrocket. And then later on, we introduced a coloring book for people who had grandkids. And so you just learn resourcefulness. You learn how to look. You've got to knock door after door after door. You never know