Listen in to learn a bit of inside baseball about the Wall Street Journal’s bestseller list

So a mutual client and friend of ours, Laura Kasselmann, just hit Wall Street Journal bestseller. Yes, she did.

But did I hear you say that it has to be hardcover? Because isn't her book just paperback?

So her book is paperback and ebook, and she has access to an author-use-only hardcover because right now Barnes& Noble is telling everybody that we're not putting hardcovers in our store no matter who publishes it if it's not from an author that hasn't already demonstrated they can sell hardcovers. We could talk for an hour on that, disagree, agree. It's helping them turn themselves around. But you may have missed it, but the Wall Street Journal list has an ebook list. What we did with hers, secret, is we dropped the price down to $0.99 and she engaged in an amazing broad ebook or digital marketing campaign to promote the sale of the ebook. And the ebooks, you know, whether they're not being leveraged as much as, you know, some of the print list, you know, I don't remember her exact sales, but generally 7,000 to 8,000 sales in a week will get you right smack in the middle of the Wall Street Journal list on the ebook