“Million Dollar Weekend” by Noah Kagan teaches a method to launch a 7-figure business in 48 hours

A lot of people have a scarcity mindset around starting a business. And something you say early in this book, Million Dollar Weekend, is that really the first goal is to go from $0 to $1. And you have this $1 challenge. Could you tell everybody a little bit about that? Yeah. What happens with most people as they're having a dream, and I think people think, I need to get a million. Where did that million come from even? And that million thought stops you from the one. And there's a guy named Dieter where you go and ask someone for a dollar. There's a guy named Felipe Rubio and he asked a friend, said, hey, can you just gimme a dollar and believe in me? And that's what the dollar challenge is. And there's other examples in the book, but that is one of them where he's like, oh, this is it. This is the feeling of someone actually gave me something that gives me validation of what I can do. And so when you're getting businesses going, the idea in general is how do you build up your ask muscle? Because really it is like with Book Thinkers, you're asking an author, I would like you to give me some money for a delivery of value. And the more that you can build up that practice, the more you can get comfortable with it, the more you're like, wow, what else can I do in creating businesses and getting eventually to a million? But really it just starts with one.