In this YouTube video, the host from the Book Thinkers channel reviews Skyler Irvine’s book Niche, Please: How to Narrow Your Focus and Grow Your Small Business with Social Media. The reviewer introduces the author, Skyler Irvine, founder and CEO of Rensselaer Media, and outlines his belief that entrepreneurs succeed by following their unique interests. The core of the review explains Irvine’s three‑tier niche framework – the biz niche (a narrow product/service market with low competition), the content niche (the specific type of content you create, free from competition concerns), and the media niche (the social platform where you publish). The presenter illustrates each tier with real‑world examples: Gary Vaynerchuk’s wine‑to‑average‑Joe strategy on YouTube, and a 55‑year‑old trail‑runner who created a specialized hat and marketed it via video on YouTube. The reviewer highlights the book’s practical tools, especially worksheets that guide readers through identifying their own niches. Throughout, the tone is enthusiastic and personal, emphasizing that the book is easy to read, “no‑BS,” and encourages readers to be authentic. The video concludes with a strong recommendation, noting the reviewer ordered extra copies for friends.
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Hello, Book Thinkers family. I hope you're doing well. I just finished this amazing book, Niche Please: How to Narrow Your Focus and Grow Your Small Business with Social Media. As you know, social media is so important in today's day and age. It is the new way to market and grow your business. So it's very important to know how to utilize it to do just that. Before I get into it though, I want to read a little bit about the author. From the back here. Skyler Irving is the founder and CEO of Rensselaer Media, a digital production company that helps entrepreneurs and small business tell their unique stories and support their brands with technology and social media. He believes everyone has their own path to success, one based on distinctive ideas and interests that separate every good entrepreneur from their competition. According to Skyler, pursuing our interests allows us to turn our ideas Into money. Wouldn't you like to turn your ideas into money? And erase the line between work and play. I love that. Erase the line between work and play. I know that's something I'm striving towards, and I hope that you're striving towards it too, because wouldn't you love to erase that line of work and play? Maybe you've struggled with finding the right place to start or what to do next or how to grow your business. Well, Skyler's book, Niche, Please does a great job at breaking all of that down for you so you can do just that. The thing that is great about this book is that it's easy and it has a no BS simple approach. His writing style is great and I really enjoyed reading this book. It was hard to put down because it was so enjoyable. And what's great too is that he shows you that you can just be you. Don't try to change who you are. Don't try to be something you're not. Be you, and that is the best way to be. Skylar breaks down exactly how to find your niche and then helps you get to the core of what your niche is or should be. Now, Skylar says there are 3 types of niches you should get into and know, that way you can grow your business. Now, he talks about the business niche, or what he calls biz niche. Second, your content niche. Sorry about my baby in the background. 3, your media niche. I'm gonna read to you exactly what these are from his mouth instead of mine because he'll explain it much better. Your biz niche, the narrow focus of selling your product or service to a subcategory of people with low competition. See, he doesn't advocate going after the big dogs or trying to do something grand and take over Coca-Cola or the world. He says start small, start with what you know and what you love and what you're good at. And then from there, grow. Second, we have your content niche, the specific type of content you create based on you, your business, your customer, minus the competition. There it is. Forget the competition. Don't worry about them. Just go out and be you and do you, do your thing. Your media niche, the specific social media platform where you post your content. So that's, the social media platform you use. We use Instagram, for instance. There are so many of them out there, and one isn't better than the other. It's just you have to find which one works for you, and Skylar does a great job of breaking down— breaking that down. Now, I love a good story, and Skylar has a lot of different stories throughout this book to help you remember his content in here and then also help you implement. He also has a bunch of worksheets that you can fill out to help you narrow down your focus if you're just not sure where to start or how to even do it. This book is great for that. He uses a great example and that's Gary Vee. Gary Vee started as he had had a wine company and he started by, he wanted to make wine more palatable to the average Joe. So what he did was he got a YouTube channel and he started marketing towards the average Joe with wine and he had fun shows, offbeat, they weren't fancy and proper, But he used tasting notes like hot dogs and cereal and all kinds of other things that us average people would understand because he wanted to make wine more accessible to them. So he figured out who his niche was, who his niche customer was, and then he went after them. So that was, he had his business niche and then he had his content niche, which was video. And then he had his media niche, which was YouTube. at the time. Now we can have videos on different platforms, which is really cool, but at the time it was just YouTube. Now another great example that he uses in this book is a 55-year-old entrepreneur. He is a— he was a trail runner and he went through a lot of hats. He liked wearing a hat while he ran the trails, as a lot of trail runners do. And he went on the trail runs and his— he would always get these hats, but they would never last. They would never be durable enough. They wouldn't be cold enough. They wouldn't keep him cool. They would— he would just go through tons of them. So he set out to make, as any entrepreneur would, make a new type of hat. So he made a new type of hat that was durable, that kept you cool, and that wicks sweat, which is awesome. So he did that, and then he decided, okay, now I need to market this. That was his business niche, was to trail runners, a hat, right? That was his product. And then he had to figure out what his content was, and he decided that I'm gonna do video for various reasons. And then he decided I'm gonna use YouTube because that's where he believed his customers were. So what's awesome about this is you can utilize this book in any type of business. He uses many, many more examples that you'll see in this book. But if you're worried about finding the right business or content or your media niche, Schuyler gives you all the tools you need right here in this book. He gives you the worksheets and he shows you exactly, he walks you through, he holds your hand and walks you through the whole process of how to find out. What Works for You. He shows you how to find your niche, and this book helps you break through all the noise and go in the right direction. So how do you build a winning, successful business based on what you love doing and who you are? Niche, please. I hope you enjoyed this review, guys. I really highly recommend this book. I actually got another copy to hand out because I enjoyed it so much for my small business friends. Thank you for watching. Have a great one. Cheers.
