Nick HutchisonFounder and CEO, BookThinkers

Problem: Winners and Losers have the same goals. on!

11 Jul 2023 · 1 min

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In this brief talk, Nick Hutchison argues that winners and losers often pursue identical ambitious goals, but the key difference lies in the presence of effective systems. He recounts how Book Thinkers repeatedly missed their lofty objectives because they lacked a solid foundational system, despite aiming for the moon each year. Once they established reliable processes and a strong business foundation, they began to achieve those big goals. Hutchison advises anyone consistently missing targets to shift focus from the goals themselves to building robust systems, recommending James Clear’s Atomic Habits as a practical guide for implementing such systemic change.

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Problem number one: winners and losers have the same goals. Over the last couple of years at Book Thinkers, we've always had big goals, but the difference between the years where we failed and the years where we've been successful is our systems. We had no foundation, yet we were shooting for the moon, and as a result, we completely failed every single year that we did that. But once we put systems in place and built a solid foundation for the business, and then we had the bigger goals, we started to achieve them. And so if you find yourself in a place where you're consistently failing to hit your goals, it's not about your goals. Goals. It's about your systems, and books like Atomic Habits will help reinforce that and help you put it into action.