Reading a book without applying it is like reading a cookbook and never cooking #NonFiction

There's this funny little metaphor that gets passed around the personal development book industry. Imagine you bought a cookbook on how to make the world's best chicken parm. You opened it up and you read it and you studied every detail and you took notes, but you never made chicken parm. You never actually implemented what you read. That seems so crazy to us, but we read books on real estate and then we never invest. We read books on dating and we never go up to somebody at the bar. We read, we go to conferences like this and literally learn how to solve the problems that we're facing in our lives, and we choose not to solve them. So think about the cookbook. It's like reading a cookbook on how to make the world's best chicken parm and choosing not to implement it. You'll never know how it tastes. And so every time you read a good book or you come to a conference and you learn some cool information, see how it tastes. You have to actually take action. And then number 2, I've got a little video game controller up here. I've got a little thing against video games. I like to say that if you read a good personal development book and you choose not to change your behavior, then it's nothing more than a form of entertainment.