Sales is all about creating a meaningful, memorable experience for your customer!#RichardWeylman

What they're really investing in and looking for are experiences, right?

They want to feel good. That's what they remember. You're exactly right. And listen, rightly so. I mean, it's so easy for people to get up and say, you shouldn't be— well, let's stop with that. Okay, let's start from the reality. Reality is, if you're in sales or you own a company or whatever, marketing service, you appreciate and love the fact you have a product, a platform, a process, a procedure, a plan, whatever it is, one of the Ps you're selling. It's great. But what we have to recognize is it's good for us to really be passionate about it. But the bigger point is the consumer's in love with the outcome and the experience. So you better be focused on the outcome and the experience. Now, what does that mean? And I think what it really boils down to is that people want you to personalize and humanize the interaction. They want to be treated like a person, not an account.