Nick Hutchison breaks down Chris Smith's The Conversion Code, which packs 40 to 50 actionable sales tactics. Personal phone calls beat automation, and your website design matters as much as your content. Smith's full interview is coming soon.
Chapters
But here's the thing. I just finished reading The Conversion Code by author Chris Smith, and there are literally 40 or 50 things that I think are that valuable. I'm going to break the rule. I'm going to implement every single one of them. This book's subtitle is Stop Chasing Leads and Start Attracting Clients. And as I was going through, it was so actionable. There were so many little things as I was auditing my own sales process that I need to take advantage of and implement from this book. That I'm like, I'm actually going to implement 40 or 50 things from this. Some of my favorite takeaways: automation is overrated. You need to get on the phone and call people. Website design is queen to the fact that content is king. I mean, there's just so much value in this book. I'm going to have Chris Smith on the podcast if you want a long-form conversation with him so you can understand a little bit more about why I'm so excited about this book. Then tune in in a couple of weeks and check that out or grab yourself a copy. It's that good.