Nick Hutchison runs a hybrid publishing house that gets 100% of its books into physical bookstores by limiting its catalog to about 150 nonfiction titles per year. Unlike traditional publishers, it works hands-on with authors and provides a playbook of best practices. It's designed for entrepreneurial authors who want real distribution without traditional publishing's constraints.
Chapters
what the difference is between your company and self-publishing versus traditional publishing and all that? The biggest difference is, you know, we look and feel and smell like a traditional publisher. You know, we've got exclusivity. We only publish 150 nonfiction books each year. We've got amazing bookstore distribution, which you would expect from a traditional house. In fact, right now, 100% of our books are showing up in brick and mortar. Now, the depth and breadth can vary wildly, as you can imagine. And a lot of it has to do with authors starting early. A lot of it has to do with some presales, not massive numbers. Authors don't have to break records or hit bestseller lists to have great coverage brick-and-mortar stores and even continually to have those things and grow into it. But they also realize that, you know, having that relationship with the author to help them realize they're not in it by themselves and there are best practices they should follow. And then definitely breaking out the Guerrilla Book on the Bible, if you will, of what to do and what not to do, best practices, because we don't want you to waste time or money. So I wanted to make sure that, you know, that we could, or in this case a hybrid publisher, fill in the gaps with the author. Whereas a traditional house, and again there's nothing wrong with it, it may work great for many authors, but for entrepreneurial