Nick Hutchison uses Alex Banayan's "Third Door" concept to interview major business figures like Grant Cardone and Alex Hormozi. Instead of waiting in line or knowing the right people, he finds unconventional entry points that bypass gatekeepers and still get him access.
Chapters
The reason I've been able to interview some of the world's most famous business authors, people like Grant Cardone, Patrick Bet-David, Alex Hormozi, is because of this book right here, The Third Door by Alex Banayan. Check out this metaphor. Every nightclub has 3 ways to get in. There's door number 1, that's general admission. Gotta wait in line, pay a cover, maybe you won't even get in. There's door number 2, that's the VIP door. You've gotta know somebody, have a lot of money. It's not very accessible to most of us. But every nightclub has a third door. And in some scenarios, that might mean breaking in the kitchen window, army Crawling, coming in through the back of the club. But here's the thing, you're still in the club. That's the third door mentality. You can reach these hard-to-reach people because there's always a third door. So whether it's Ryan Holiday, Robert Greene, Vanessa Van Edwards, I use the third door to build that initial relationship and get in.