Nick HutchisonFounder and CEO, BookThinkers

There’s 6 months left in 2024, how are you planning to play a bigger game? #SuccessMindset

18 Jul 2024 · 1 min

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Nick Hutchison argues service providers should raise prices to filter for better clients. A $50 invoice brings complaints; a $10,000 one doesn't. He recommends Marcus Kallius's book Play a Bigger Game for anyone ready to level up in 2024.

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I am playing a bigger game in 2024. My friend Marcus Kallius just put out this book, Play a Bigger Game. And what he taught me is that I need to charge more for our services. By charging more, you work with better people. It's that $50 invoice that somebody complains about the deliverables, but it's the $10,000 invoice where nobody says anything. Those are the type of people I want to work with. And yeah, it's a little uncomfortable, but by increasing our pricing, we're working with our ideal clients. So my recommendation to you is if you're looking to play a bigger game and charge more for your services in 2024, Then make sure you preorder a copy of Play It Like You Came by Marcus Collius. Fantastic book, highly recommend it. Nick Hutchison stamp of approval.