Nick HutchisonFounder and CEO, BookThinkers

Want to sell more and have a bigger impact? Check out Selling From Your Comfort Zone by Stacey Hall

2 Mar 2023 · 1 min

Watch on YouTube

1:01

In this segment, Nick Hutchison shares a key lesson from Stacy Hall's book Selling from Your Comfort Zone: salespeople and marketers should avoid spreading themselves too thin. He illustrates the point with his own experience building Book Thinkers, choosing to concentrate on a single social media platform rather than trying to be present everywhere. Hutchinson emphasizes the 80/20 rule—identifying the 20% of activities that generate 80% of results—by establishing a solid foundation and community on one platform before expanding. He warns against the common misconception that success requires mass spamming across LinkedIn, Instagram, Twitter, events, and other channels, arguing that such breadth dilutes effectiveness.

Chapters

One of my favorite lessons from Selling from Your Comfort Zone by author Stacy Hall is not to spread yourself too thin, especially as a salesperson or a marketer. With Book Thinkers, I had a choice. Do I contribute equally to every single social media platform when I was starting the business, or do I focus on one and build from there? A lot of content creators ask us, hey, I want to be a Bookstagrammer. Where do I start? Should I pay attention to every single social platform? And the answer is no. I say what 20% of activity can lead to 80% of the results? For me, that's sticking to one platform, having a really solid foundation, developing a community on that platform, and building from there. So as a salesperson, sometimes people think they have to spam their links all over the internet. They've got to message a million people on LinkedIn. They've got to DM 1,000 people on Instagram and Twitter. They have to go on every single website, networking event, marketing platform. That's not the case. You're going to spread yourself too thin.