What are some common themes for the authors and the books hitting NYT and WSJ best seller status?📚

Starting early. The best time to start marketing your book is the moment you decide to write it, or today, whichever comes sooner. Because as I alluded, it's really hard to sell a book. Nobody really wants to buy a book, and you need to create an environment where people recognize you as the authority so that when you say, hey, go do something for me, they'll do it. Because the list that I mentioned, you know, the New York Times, our first one was in 2006, and it was funny, Wiley called us and said, hey, congratulations. I'm like, what? It was kind of embarrassing. But it's a weekly list. Got to sell, you know, 9,000 copies or so for the Wall Street Journal, maybe 9,000 to 15,000 15,000 copies for the New York Times and other parameters, multiple locations across the country, both online and off, all these things. It really is tough, but it's easier and you can do it if you start early. You've got to build up an email list. You've got to build up an engaged following. The engagement is important. You, you can't go buy 100,000 followers on Instagram and have them buy your book. And finally, the bookstore buyers and the sales reps are realizing what the 3 of us know and have always known. It's not the number of fans and followers you have.