Nick HutchisonFounder and CEO, BookThinkers

What do Rory Vaden and the team at Brand Builders Group do?🤔 #roryvaden #brandbuildersgroup

16 May 2024 · 1 min

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In this segment, the speaker outlines the core mission of Rory Vaden and the Brand Builders Group over the past five years: helping individuals develop and monetize their personal brands through a fully proprietary, science‑based system of structures and processes. The speaker cites high‑profile clients such as Tom and Lisa Bilyeu and motivational speaker Eric Thomas to demonstrate credibility, but emphasizes that the organization’s true passion lies with non‑celebrity individuals who feel called to share a message yet remain “the world’s best kept secret.” The goal is to bring these hidden talents to public attention so they can serve a broader audience.

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What we've been doing the last 5 years is helping people build and monetize their personal brand, right? It's the system, the science, the structures that we've developed that are 100% proprietary that we seem to have a pretty good track record with of helping these people go. You know, I think I told you guys, I just got off the phone with Lisa Bilyeu right before I hopped on with you. You know, Tom and Lisa Bilyeu are clients. Eric Thomas, the ET, the hip-hop preacher, is clients. Like, Really amazing people. And our heart is not really for the celebrities. I mean, we love them. Our heart is for the person out there who feels a calling to share their message with the world. Many of our favorite clients are what we would describe— they would describe themselves as like the world's best kept secret. And we don't want them to be the world's best kept secret because you're not serving anyone when you're the world's best kept secret.