Top salespeople create their own opportunities rather than relying on tactics. They identify, close, and serve customers through who they are, not what they do. Adding complexity to sales, like adding colors to bathwater, just makes it muddier.
Chapters
What makes an effective salesperson then? Well, I think it's a combination of a lot of things. Number one, in the book I talk about, the subtitle is called A Holistic Approach to Disruptive Sales Performance to Earn Big. So it's more of this comprehensive kind of approach to it. But most elite salesperson is the creator of their own opportunities. They understand how to close those customers down and they know how to serve those customers. So, you know, I don't think it's specifically like selling. It's just kind of who you are. So I got 3 boys, 12, 5, and 2 and a half. You know, they love watercolors. So every time they get in the bath, they, they have these watercolors and you drop a blue watercolor and, and it, it turns this beautiful blue color and you drop a green one and, you know, it turns into this beautiful turquoise color. And, you know, you continue to add to those colors. You drop a pink and a purple and red. It, it become the more complicated, the more colors you throw into it, the muddier it gets. Right. Right? And I think sales is very similar to that. So the more complex you make it, the uglier