What is a marrketing rock?!

We didn't just go to random places and leave these things. We would go to places where our clientele would be. You see, we understand that our customer, they're frustrated with marketing. When they come to us, we know that they're frustrated. They believe that it's expensive, that it's complicated. So this little simple idea of effective marketing doesn't have to be expensive. They get this rock and the simplicity of that rock and the message on that rock drives home the fact that they're doing all these other things. They've got all this complexity, all this expense around marketing, and yet this one little rock has now impacted them in such a way that even to this day, I still have people bring me rocks or mention rocks in the conversations with us. I remember seeing your rock at this place. That one marketing campaign for us has generated more than $1 million in revenue since we've started using that. And again, the reason is because it's not just about attracting those people, right? So the people who come to us through that, that connection point, but it's taking those people and then turning them into evangelists for our company.