Nick Hutchison argues that branding isn't a finished product but constant creative work. His brand, Book Thinkers, has evolved monthly for five years. He uses Lisa Guillaume's concept of the "messy middle" to describe the gap between where creators are now and where they want to be.
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This book was built for authors and entrepreneurs who have a difficult time with personal and professional branding. And by the way, who doesn't? I mean, branding is hard work. My brand, Book Thinkers, has been changing month over month for 5 straight years, and sometimes it feels like the work will never stop. But here's the thing about branding and creativity. Creativity is not the final painting hanging on the wall in an art museum. It's the day-to-day process. It's the space in between who you were and who you're going to become. Author Lisa Guillaume calls that the messy middle in her book, Find Your Clear Vision. And so if you're struggling with branding, which we all are, come on, admit it, everybody, authors, entrepreneurs, and everybody in between, this book can help set you on the right path. And I can't wait to see what the Book Thinkers brand becomes through the rest of 2023.