Nick HutchisonFounder and CEO, BookThinkers

Who are your super fans?! #shorts

20 Jul 2022 · 1 min

Watch on YouTube

1:00

In this YouTube short, Nick Hutchison and a co‑speaker discuss the opening of their book with Chapter 1, which focuses on Brittany’s podcast episode. The conversation defines “superfans” as people who passionately support and advocate for you—whether in business, dating, family, or any other arena. The speaker explains that creating superfans is a universal, often overlooked strategy that can make personal and professional life easier. They highlight why Brittany’s story was chosen to illustrate the concept, noting her proximity to the author and the insights her experience offers about surrounding yourself with loyal advocates. The dialogue encourages listeners to identify and cultivate superfans in their own lives, emphasizing the tangible benefits of having people who will “go to battle” for you.

Chapters

Chapter 1 is Brittany. And the thing that I wanted to talk about is the superfans. So why'd you start the book with Brittany's podcast episode? And what's this whole idea about superfans?
Yeah, well, I think no matter what business you're in, there's a sales element to everything you do, whether you're, whether you're trying to date and, you know, get married, whether you're talking to your kids and trying to get them to do things, whether you're in business, and you've got a product or service, reality is we need to create superfans all around us in life. And so I started with that, because I think it's often overlooked. I think it's a very unique concept that we could all apply. And I was fascinated, I actually live in the same city as Brittany. I'd met her when she was speaking on stage at a HousingWire event. And I thought it was just cool to kick it off that way because there were some insights in there that would just get people to think about who you're surrounding yourself with, which is a theme throughout the book you'll find. And do you have super fans in your life? People that really love you and would go to battle for you and they are advocates for you. And if you can learn how to create super fans, I will tell you, no matter what industry or career you're in, does make your life easier when you have people for you and rooting you on and helping you.