Why are we naturally averse to sales and selling? 🤷‍♂️💼

So Luke, I think it's 3 sources of that. Number one, it is bad sales training. Number 2, it's bad salespeople that we've experienced as prospect, and it's bad sales experiences. If you don't like the word sales, you don't like the word selling, take those 2 words out of your vocabulary and replace them with 2 new words. The 2 new words are invitation and conversation, because I really believe that sales, especially trusted advisor type of selling, it's really all about Initially, an invitation to a conversation. Generally speaking, when I say, okay, the word invitation, no one's afraid of invitations. No one thinks invitations are scary or bad. Conversations. Look at part 2. Generally, people are not afraid of a conversation. Conversations where you get to meet new people, connect, exchange ideas, share experiences, perhaps start relationships. Some of those relationships might be fairly short-lived. Some may be lifelong friendships get started that way. Some of those relationships