You absorb what you consume. A 16th-century villager saw fewer images in a lifetime than you see in one minute on your phone. The constant stream of words and images shapes your attention and behavior, so you need to actively choose what you let in.
Chapters
of it is cultural. I think a lot of it depends on culture. I think a lot of it is peer-driven, which of course is all media-driven and social media-driven these days. You know, movies and TV have a huge impact, but so does all the scrolling has a huge impact. You know, I read somewhere, I was doing some research on something, and I read somewhere that the typical 16th century, just Catholic villager, you know, in the 16th century saw less images in their entire day than you as a modern person see in the first minute of opening your phone. And you think about all of those words, and yes, the images have great impact too, but all of those verbs, all of those commands assaulting you. And that's why, you know, I talk about in the book paying attention to your inputs and trimming your inputs, because you become your inputs.