Nick Perry argues that a comparison page against your biggest competitor is essential before spending more on ads. Loom's "Loom vs Zoom" page ranks for high-intent search queries and gets surfaced by ChatGPT, capturing demand that would otherwise require paid spend while letting you control how the competitor is framed.
If you run any kind of business and you're not making comparison pages, you're leaving money on the table. Here's what I mean. Go search Loom versus Zoom. You'll see Loom has a whole page comparing itself to its biggest competitor, and that one page does 3 things at once. It controls the narrative because Loom gets to frame the comparison. It ranks in Google because that's exactly what people search right before they buy, and it gets pulled straight into the AI answers. So when someone asks ChatGPT, Loom versus Zoom, that page is what it cites. So before you spend another dollar on ads, build a comparison page of you versus your biggest competitor.
