A Semrush analysis found that ChatGPT pulls nearly 50% of its answers from Reddit, far more than Google results, Wikipedia, or news sites. Businesses need to rethink SEO strategy and focus on visibility in Reddit and similar platforms to reach AI-driven traffic.
Do you know who gets shown the most when you ask ChatGPT a question? Semrush analyzed 150,000 ChatGPT citations to find out exactly where AI is pulling its answers from. And the answer is going to challenge everything you think you know about how the internet works now. Because it's not Google, not Wikipedia, or even news sites like CNN or the New York Times. It's Reddit. This means when you ask ChatGPT a question, nearly half the time the answer it gives you came from a random person's Reddit post. So if you run a business and you're still only focused on Google traffic, then consider figuring out how to get recommended by Ai.
