Nick PerryFounder and CEO of 7 Figure Cartel

Claude Now Runs Your Business While Your Laptop Is Closed (Routines Explained)

10 Aug 2026 · 1 min

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In this short promotional video, Nick Perry introduces Claude's new cloud‑based "routines" feature that runs continuously, even when your laptop is closed. Because the service lives in the cloud, it can read Gmail, post to Slack, and act across a suite of business tools without any manual intervention. Perry explains how a routine can be triggered by a new lead filling out a contact form: Claude automatically researches the company, drafts a personalized welcome email, and adds the lead to the CRM—all before the user opens their laptop. He emphasizes the competitive edge this gives—while competitors are still manually researching and updating pipelines, a business using Claude's routines can wake up to a fully populated pipeline. Perry offers a setup guide with the best routines for businesses and invites viewers to comment "routines" to receive it.

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Claude just dropped a feature that runs your business 24/7, even when your laptop is closed. Because it lives in the cloud, it works while you sleep, reading your Gmail, posting to your Slack, and taking actions across all your tools without you touching anything. But the real trick is routines, because you set them up once and they trigger from anything. So when a new lead fills out your contact form, Claude researches their company, drafts a personalized welcome email, and drops them into your CRM before you've even opened your laptop. Which means while you're still manually researching every lead, drafting every follow-up, and updating your CRM by hand, your competitor just woke up to a pipeline they didn't build. I put together a setup guide with the best routines for your business. Comment "routines" and I'll send it to you.