Nick Perry breaks down three rules that separate successful CEOs from the rest. Elon Musk ignores public pressure entirely. Jeff Bezos built Amazon with a ten-year horizon. Jensen Huang made billions selling AI chips, the infrastructure, rather than chasing the applications everyone else wanted.
You know the wild thing about most successful CEOs in the world? They're not always smarter than you. They just follow the rules the rest of us ignore. Rule number 1: They just don't give a fuck. Like, literally, when advertisers were pulling out of Twitter because of controversial content, there's a clip of Elon telling them to—
If somebody's gonna try to blackmail me with advertising, blackmail me with money, go fuck yourself.
Then there's rule 2: They think in decades and not days. Jeff Bezos built Amazon with a 10-year time horizon. So if you're always thinking short-term, you'll always get short-term results. Rule 3: They sell the shovels instead of digging for the gold. Jensen Huang built the chips that power AI, not the ChatGPTs themselves.
