Nick Perry breaks down all consumer spending into three categories: solutions to pain points, convenience that saves time, and experiences worth premium prices. Successful selling isn't about product complexity but about which of these three levers your offer actually pulls.
Humans only spend money on 3 things, and once you know what they are, you'll never struggle to sell again. The first is solutions. People will pay you almost anything to make a problem go away. Pain, debt, stress, loneliness, confusion. If your business removes a real pain, you can charge a fortune to take it off their hands. The second is convenience. Like, literally, the richest companies on Earth aren't the most innovative, they're the most convenient. They win because they're faster or easier than everyone else. And the third, my favorite, is experiences. People will pay an obscene amount of money to feel something they can't get anywhere else. And the more emotional it is, the higher the price climbs. So the real question isn't how complicated your AI build is. It's whether your offer is good and what it targets.
