Nick PerryFounder and CEO of 7 Figure Cartel

In the Age of AI, Only 3 Things Separate Winners From Everyone Else

13 Jul 2026 · 1 min

Watch on YouTube

0:40

In this concise monologue, Nick Perry argues that in any industry—whether tech or hospitality—success in the AI era hinges on mastering three competitive levers. First, speed: launch quickly and iterate, because moving fast outpaces slow perfection. Second, scarcity: create an exclusive, limited-access perception to generate urgency and demand. Third, customer proximity: recognize that customers understand market needs better than internal strategy teams, so engage them directly and build products based on their feedback. Perry emphasizes that larger budgets, more followers, or superior products are less critical than these three tactics for gaining a sustainable edge.

Chapters

Whether you run a tech company or a restaurant in the age of AI, you're gonna need to find a differentiator. And you can only do that by mastering these 3 things. First, speed, speed, speed. Because speed beats perfection when perfection moves slowly. Just launch it and let the market tell you what is wrong. Second, scarcity creates demand. If your product is available, it's never urgent. So make sure that access to it feels exclusive. Third, your customers know more about your strategy than your, your strategy team does. So listen to them, talk to them, and then build on what that strategy should be. You don't need a bigger budget, more followers, or a better product. Just move faster, be more exclusive, and be closer to your customer than your competitors.