Nick PerryFounder and CEO of 7 Figure Cartel

Promote Someone to Manager Without Telling Them This and Watch Them Fail

4 May 2026 · 1 min

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In this concise YouTube video, Nick Perry warns that promoting someone to a managerial role without first conveying a crucial mindset shift leads to failure. He explains that while individual contributors are paid to perform tasks, managers are paid to generate performance through others. Success therefore depends on building team members who can excel without the manager’s direct involvement. Perry emphasizes three actionable points: (1) have hard conversations and maintain standards, (2) avoid rescuing or doing work yourself, and (3) focus on developing people who outperform you. Neglecting these principles results in managers who cannot lead effectively and ultimately fail.

Chapters

Never ever promote someone to manager before you tell them this one thing. Follow me because the managers that don't figure this out fast enough always end up failing. See, as an employee, you get paid to perform, but that's not the same case with a manager. Because as a manager, you're paid to create performance through other people. This means that you don't get rewarded for being the best at the task anymore, but instead you get rewarded for building people who do what you do better than you without you in the room. So if you're managing, don't avoid hard conversations, don't let standards slip, and don't try to fix things yourself either. Because if you're doing everything yourself, you're rescuing and not leading.