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Nick Perry breaks down the three-part pitch: opportunity, benefit, next step. Deliver it in under three seconds and three sentences. He claims this structure prevents lost revenue, talent, and relationships.
Nick Perry breaks down the three-part pitch: opportunity, benefit, next step. Deliver it in under three seconds and three sentences. He claims this structure prevents lost revenue, talent, and relationships.
If you don't frame things this way, you'll lose a lot of money, employees, and high-level connections. So always frame things in threes. For example, when you are selling to someone, don't just verbally vomit information. Instead, say, here's the opportunity, here's what it will do for you, and here's the next step. Now you've explained the 3 things that they care about in less than 3 seconds with less than 3 sentences. By doing this, you've psychologically engineered what you're saying to be unforgettable. I know that because we literally framed this video in threes. So try it next time you're leading a meeting or closing a deal because
