Nick Perry argues you should stop adopting new AI tools and start with your workflow instead. Identify repetitive tasks like follow-ups and data entry, then find the tool that fits. He uses Claude drafting messages overnight as an example of automation that actually saves time, not the wiring that wastes it.
Never ever adopt a new AI tool before doing this one thing, because the more tools you chase, the less you actually automate. See, you spend your afternoon wiring up something that looked great in a demo, and by the time it's connected, you've burned a day automating nothing. Because the tool isn't the starting point, your workflow is. So look at the tasks you repeat every day, the follow-ups, the data entry, the scheduling. Find the boring thing eating your time. Because that's where AI actually fits. Now, Claude can write your follow-ups while you sleep, but only if you aim it at the tasks costing you hours. Because while you spent Tuesday wiring up your 5th new tool, the guy who pointed Claude at his follow-ups Monday got his week back. Comment "automate" and I'll send you the full presentation on how we automate our 7-figure brand with AI.
