Nick Perry says never discount when a buyer pushes back on price. Instead, remove features until the price fits their budget. Discounting signals your original price was fake and trains buyers to haggle. Subtracting preserves value and keeps your pricing honest.
Never, ever, ever give someone a discount when they say your price is too expensive. Instead, remove something until it fits their budget. See, when you discount, you're telling them your price was never real. But when you subtract, you're telling them that value costs money. So now they're not negotiating on your price. They're choosing between full value or less value. So before you negotiate another deal, remember that discounting trains negotiators and subtracting trains buyers. So choose which ones you want.
