The Law the Best App Builders Live By — This Is Why Some Apps Feel Effortless
28 Jul 2026 · 1 min

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Nick Perry explains Tesler's Law: complexity in software can't disappear, only move between developer and user. The best apps hide the hard work. Face ID succeeds because engineers absorbed the complexity, so users just look at their phone. Apps that do this in AI could capture the 80% of revenue that goes to the top 10% of companies.










