Nick PerryFounder and CEO of 7 Figure Cartel

This Targeting Strategy Cuts Your CPC in HALF (Most People Miss This)

25 Jan 2026 · 1 min

Watch on YouTube

0:40

A short YouTube tutorial by Nick Perry arguing for a "reverse targeting" Google Ads tactic to lower CPC and improve lead quality. The presenter claims over eight-figure total Google Ads spend, "tens of thousands" of leads, and approximately 6x ROAS. The recommended method: (1) target the entire U.S.; (2) exclude all states except the desired one (e.g., exclude CA, NY to isolate TX); (3) exclude extremely rural areas to avoid low-opportunity regions—this allegedly yields more leads at lower cost.

Questions this video answers

2026-01-25

Over eight figures

Tens of thousands of leads

Approximately 6x ROAS

1) Target the entire United States. 2) Exclude states you don't want (e.g., exclude California, New York to isolate Texas). 3) Exclude extremely rural areas (within the target state) to remove low-opportunity regions.

Chapters

Never, ever run another Google Ad without using this strategy. Because without it, you're practically paying Google for worthless leads. Look, I've spent over eight figures on Google Ads and gotten tens of thousands of leads at an average 6 times return on ad spend. If you really want better leads, then you have to stop targeting for what you want. Let me explain. Let's say you're in the Texas market. Instead of just targeting the whole of Texas, what you would do is step one target the whole of the United States. Then step two exclude California, New York, and all the other states that aren't Texas. And finally, but most importantly, step three exclude the areas where there's no opportunity, like the extremely rural parts of Texas. This reverse targeting method will give you more leads at a lower cost.