Nick Perry argues that constant connectivity kills presence, and predicts Gen Alpha will start unplugging in 2026. He points to phone-free music festivals, walking businesses, and private clubs that lock phones as signs the trend is spreading across generations.
2 Biggest trend 2026 the unplugging of Gen Alpha which is an indicator to the unplugging of every generation. Starting in 2026 you'll see more businesses like this. I just talked about a business where you get paid to walk with people like literally walk with them. I believe what you'll see and you're already seeing it I think experiential music festivals, going outside, going to events, going out and putting the phone away private clubs that make you put the phone in a locker before you walk in. The forcing of the D plug is now starting to already happen.
I've been saying this for years. People are so plugged in they're missing life. They build business, escape the 9 to 5 prison but then became slaves to their business. The whole point of having a business is so you can be present so you can take your kids hiking, so you can have dinner without checking your email every five minutes so you can actually live instead of just existing online.
