Nick Perry argues that elaborate morning routines don't drive productivity. What matters is protecting your peak hours and measuring output per hour, not the rituals you perform before work starts.
Your morning routine feels productive. It isn't because you have 2 or 3 hours a day where your brain is actually sharp and you're burning them on ice baths, journaling, and reading books that have nothing to do with your business. Those things still feel like work because they're hard, but hard isn't the same as the work that moves your business forward. And the person who wakes up and immediately attacks their most important task beats the one with the perfect routine every single time. Because the game was never about how many hours you put in. It's about output per hour. So if you only had 24 hours, yeah, take every stimulant you can find. But the games we're playing take decades, which means the one who protects their best hours and strings those days together is the one who walks away with everything. Comment, send it, and I'll DM you the full interview.
