Nick Perry argues small businesses fail from irrelevance, not competition. The difference between two accidental sales a month and one per hour is just outreach frequency. Identify what accidentally worked, then do it every day.
The fight you're losing right now is against irrelevance, and your competitors have nothing to do with it. Because if you're doing under a million in revenue, you almost always have to do more. So that volatility you feel, those random sales that just show up, that's you not doing enough volume. Because if you get 2 sales a month on accident, that means 2 weeks of your accidental advertising created 1 sale. So the people doing a sale a day aren't smarter. They're just doing that same level of outreach every single day instead of waiting for it to happen, which means everything working for you on accident can be done on purpose because the person making one sale an hour is doing the exact same thing you do once a month, just on an hourly basis. So figure out what's already working on accident and start doing it every single day.
